Spotted: First Promoted Tweet

First "promoted tweet" promotes Twitter's Chirp Conference

Two days ago, The New York Times reported that Twitter was planning to roll out promoted tweets. Well, kids, today I found the first one of its kind!

During the 2010 Chirp Conference, the Twitter developer conference in April, the first “Twitter ad” or “promoted tweet” appeared in the form of a tweet bearing a “Promoted by Twitter” tag below it. The tweet was found within the #chirp hashtag search page.

Hopefully this is a step towards truly relevant ads. Dick Costolo of Twitter told The Times that users would not see ads they did not find useful. That seems like a feat unlikely to be solved anytime soon. Good luck on that one, Dick!

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