Abrams Research just came out with their social media survey today. Check it out here. Here’s an abridged version:
- Most people would recommend businesses use Twitter over any other social media site: 40% to just 15% for Facebook
- But – they’d pay for Facebook over any other site for their own use
- LinkedIn came in second in both categories, beating Facebook for business use and Twitter for personal use
- MySpace: DEAD LAST FOR BOTH. Ouch.
- When asked which company was using social media best (their pick), top choices were Zappos, Obama and CNN (also NYT, NPR, Dell, Jetblue, plus a WineLibrary shout-out)
- Social Media site most likely to die? ImInLikeWithYou.com
Check out the unabridged version for all the juicy details!
All of this data kind of makes you wonder… what is the future of social media marketing? Any thoughts?