The Future of Social Media Marketing

Abrams Research just came out with their social media survey today. Check it out here. Here’s an abridged version:

  • Most people would recommend businesses use Twitter over any other social media site: 40% to just 15% for Facebook
  • But – they’d pay for Facebook over any other site for their own use
  • MySpace: DEAD LAST FOR BOTH. Ouch.
  • When asked which company was using social media best (their pick), top choices were Zappos, Obama and CNN (also NYT, NPR, Dell, Jetblue, plus a WineLibrary shout-out)

Check out the unabridged version for all the juicy details!

All of this data kind of makes you wonder… what is the future of social media marketing? Any thoughts?


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