Twitter and Facebook Go (RED) for World AIDS Day

Above: Twitter’s (RED) look for Dec. 1st, World AIDS Day   Above: Twitter’s usual homepage, as of July 29, 2009 In support of World AIDS Day, Twitter and Facebook have gone (RED) for the day. Facebook is running a campaign at facebook.com/joinred, where you can share the (RED) video, change your profile pic to a…

Even My Favorite Pizza Parlor is on Twitter

While visiting Artichoke Pizza this week, I noticed that they have really poured on the Twitter advertising since the last time I’ve been there. There was a beat-up white board outside the pizza shop, advertising their 32 ounce Bud beers (to stay or go – not quite sure if that’s actually legal…) along with their…

Spin the Pen Revisited: Spin It to Win It

Last summer, my friend, Daniel McCoy, and I entered the Pentel Recycology Student Campaign of the Year contest, hosted by Alloy Media + Marketing. Our entry to the contest was called “Spin the Pen. Save the Planet.” Among our many campaign strategies, we utilized a Facebook group, YouTube page, Twitter page and website. We featured…

My 1,000th Post on Twitter

Let’s celebrate! I just posted by 1,000 post on Twitter! Just wanted to get that on record. Ok. Go back to your normal lives now. Cheers!

Twitter Launches New Homepage

(Above: The NEW and IMPROVED Twitter homepage!) (Above: The OLD and OKAY Twitter homepage!) Twitter launched their new homepage today, which focuses on searching and Trending Topics. The search bar implores of visitors to “See what people are saying about…”. Below the search bar, a cloud of the most popular topics being talked about on…

Twitter for Businesses

Twitter just launched their Twitter 101 Guide for Business. To accompany the new subdomain http://business.twitter.com, the guide is a quick way to get your business up and running on the fastest-growing social network out there. So, give it a shot! Twitter 101 for Business

Is 41,667% of Daily Recommended Vitamin B12 Dangerous?

On a monthly basis, my marketing mentor, Kriti, hosts Idea-phile parties. During these parties, she takes us through a free-flowing process that facilitates idea-creation. Must admit, it’s pretty amazing. Along with idea-facilitating activities, she also brings quality snack foods from Kraft (her previous employer) and PepsiCo (her current employer). Most exciting, these snacks are from…

Twitter’s Internal Strategy is Compromised

I stepped out of the office for a little bit today and when I returned I found a 40-paged article on my desk, freshly printed and bound with a binder clip. The article, from TechCrunch, was entitled Twitter’s Internal Strategy Laid Bare: To Be “The Pulse of the Planet”. Apparently, on Tuesday evening, more than…

Great Firewall of China Strikes Again!

Above: My friends, Maria and Andrew, at Tiananmen in 2006 Anticipating the 20th Anniversary of the June 4, 1989 Tiananmen Square uprising, the GFW (Great FireWall) of China has struck again! For those of you who have never heard of GFW, it’s a method by which the Chinese government censors out anything that they don’t…