Erica Swallow is a status quo wrecker and founder of Southern Swallow digital strategy consultancy. She works with corporate, startup, and public sector clients to communicate their visions effectively on the web.
Alongside her consulting work, Erica enjoys discovering and telling stories worth knowing through her writings in Forbes, Fortune, and The Wall Street Journal, among other publications. She also makes it a point to share and consume good content and has spoken at SXSW, Web Summit, and Lean Startup Conference, among other notable forums.
Currently, Erica is writing a children’s book series called Entrepreneur Kid, about four real kid entrepreneurs with real businesses, for which she is a recipient of the Highlight Foundation’s 2017 James Cross Giblin Scholarship “for writers who have a strong talent and passion for juvenile nonfiction.”
Erica previously served as the VP of Product at Noble Impact, where, among many activities, she created the business plan and financial model that structured the organization for sustainable growth, launched the Noble Impact website, led the creation of the K-12 Noble Impact Digital Portfolio Platform, co-organized the inaugural Noble Impact Educators Summit, and produced the inaugural #NobleTalks event, a curated series of 10-minute talks about inspiring moments in education, delivered by students, teachers, and education innovators.
Prior to her work in education, she served as the director of community for tech startup Contently, where she managed online and offline community building. She also previously managed the highly successful supported content program for tech news site Mashable and assisted in developing and implementing the social media marketing strategy for The New York Times. Beyond her roles at these organizations, Erica has worked on a number of high-energy projects with teams at TechStars, WeHostels, Saatchi & Saatchi, and New York University, and is the co-founder of peer-to-peer delivery app Deliverish.
Raised in Paragould, Arkansas, Erica is a first-generation college student and holds an M.B.A. from the MIT Sloan School of Management and a B.S. in marketing and international business from New York University’s Leonard N. Stern School of Business. She believes that education is the key to opportunity.