Has anyone seen the newest infomercial about Bumpits, by Big Apple Hair? If not, please enjoy above. This commercial is outrageous, featuring big-haired moms, cheerleaders and a 10-year old dress-up girl… so intriguing, I wonder who this is actually targeting.

If I had to guess, I would say the Bumpits is perfect for Middle American girls and women, going out on the town… or to the local high school prom. Of course, this infomercial features women at the beach, at work, out and about, and just hanging out at home. So, I guess this hairdo could work anywhere…. if you’re going for the “alien skull head” look. Ugh. This is absurd.