Cannes MoFilm: OMO "Dirt is Good"

A few good friends and I created the video that you see above for the Cannes MoFilm User-Generated Content Initiative, judged by Spike Lee!

As you might remember, we created our film all in one session at Central Park. We staged a huge dirtball fight and got a lot of people smiling and laughing. Now, we want to share our film with the world! So, click above and visit our YouTube channel: And if you’re really into it, plot your own dirtball fight and post it to our channel!

The Incentives

OMO is offering the chance to win a once in a lifetime travel experience – by inviting the winners to become their roving OMO reporters traveling to countries of choice, meeting mums and kids, telling stories around playing outdoors and child development. All they ask is that the travelers record their stories and encounters both on camera and online to be showcased as a travel log on the global OMO website. (Total prize value of €10,000!)

In addition to over $100,000 worth of brand prizes the winner of each of the 12 brand contests will be judged by Spike Lee and 4 leading marketing professionals. All 12 winners will have their work on display at the Cannes Advertising Festival and the top 3 finalists will be invited all expenses paid to attend Cannes France for the festival. Additional prize money of $21,000 is up for grabs with the winning finalist taking away $12,000 and an apprenticeship with Spike Lee himself!

I could totally see my team taking part in any of the above-mentioned prizes! Wish us luck!

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