Erica Swallow's Blog

Thoughts and musings on real estate, literature, and technology

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Business news and analysis.

Top 8 PR Pitch Phrases I Hate

Eight frequently used PR pitch phrases that I absolutely can not stand.

March 22, 2011 in Business, Marketing.

Amazon Offers Refunds on Defective Kindle Cases

Amazon is issuing refunds for its Kindle case after receiving multiple complaints that it was interfering with the Kindle’s performance.

December 17, 2010 in Business, Media, Technology.

My Custom TOMS Shoes

A look at Erica Swallow’s custom TOMS Shoes, as made at the “Style Your Sole Party” during the 2010 WOMMA Summit in Las Vegas.

November 25, 2010 in Art & Design, Arts, Business, Marketing, Style.

Foursquare Specials: How to Get a Vegetarian to Eat at Your Burger Joint

A Foursquare special at the Paris Las Vegas Hotel & Casino led me, a lifelong vegetarian, to eat at the Paris’ in-house burger joint, and I liked it.

November 25, 2010 in Business, Foursquare, Marketing, Social Media, Technology.

A Look at JetBlue’s “Blog and Social Networking Policy”

Morgan Johnston, Manager Corporate Communications at JetBlue, shared the company’s public 600-word “Blog and Social Networking Policy” with me. Take a look.

November 16, 2010 in Business, Marketing, Social Media, Technology.

My New Business Card, Designed for Free by Moo.com

Moo.com is hosting a contest, giving away $250,000 worth of design consultation. It’s called The Business Card Project. With six designers working on the project, they’ve already begun to make progress on redesigning business cards for all types of companies. They’re giving away 500 sets redesigned business cards! If you’ve got a card that needs…

July 16, 2010 in Art & Design, Business, LinkedIn, Marketing, Twitter.

Brands on Gowalla

A list of brands marketing on Gowalla, the location-based social networking game.

July 13, 2010 in Gowalla, Marketing, Social Media, Technology.

First Week at Mashable

Erica Swallow joins Mashable as an editorial assistant after leaving her position as a social media consultant at The New York Times.

May 29, 2010 in Business, Media, Social Media, Technology.

Faisal Shahzad’s Headline Photo is Sourced from Orkut

The recent creation of Facebook Open Graph opened a whole new can of worms regarding privacy on social networks. Now more than ever, the world is all a-buzz about privacy. But what about privacy for criminal suspects? Faisal Shahzad, the suspect who admitted to attempting to explode a bomb in Times Square on May 1st, has…

May 5, 2010 in Media, Social Media, Technology, United States.

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About Me

Hi! Welcome to my blog. I’m Erica Swallow, a status quo wrecker, entrepreneur, and REALTOR® in MA, CT, and NH.

My thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications, and this blog is where I muse on real estate, literature, and technology. Check out my writing portfolio and speaking work.

A first-generation college student, I was raised in Paragould, Arkansas and believes education is the key to opportunity. I hold degrees from New York University, the Massachusetts Institute of Technology, and Simmons University. I am the co-founder and team co-lead of the Turnberg & Swallow Team at Coldwell Banker.

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