How to Get Consumers Addicted to Your Content
There are three steps to generating “sticky content,” says content expert Tara-Nicholle Nelson, and some brands are already doing a great job at it.
What Content Strategists Can Learn From the Movies
Content strategists can learn from Hollywood screenwriters by obeying the rules of the classic narrative arc, according to strategist Carmen Hill.
My SXSW Panel Gets Drawn
I spoke on a panel about brand journalism with Twitter’s Karen Wickre, Eloqua’s Jesse Noyes and MarketProf’s Ann Handley at SXSW, and oh my lucky stars, it’s been documented via live graphic art. Isn’t that awesome? This isn’t the first time I’ve been on a panel lucky enough to be noted via live graphic art,…
Amazon Offers Refunds on Defective Kindle Cases
Amazon is issuing refunds for its Kindle case after receiving multiple complaints that it was interfering with the Kindle’s performance.
First Week at Mashable
Erica Swallow joins Mashable as an editorial assistant after leaving her position as a social media consultant at The New York Times.
Faisal Shahzad’s Headline Photo is Sourced from Orkut
The recent creation of Facebook Open Graph opened a whole new can of worms regarding privacy on social networks. Now more than ever, the world is all a-buzz about privacy. But what about privacy for criminal suspects? Faisal Shahzad, the suspect who admitted to attempting to explode a bomb in Times Square on May 1st, has…
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