Erica Swallow's Blog

Thoughts and musings on literature, education, and technology

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Marketing

A glance into marketing campaigns from all walks of life.

A Selection of Startup Pitches With Flair

Students of my recent “Getting Press on a Tight Budget” Skillshare class, submitted email and one-sentence pitches for their class projects. Here are some of the best startup pitches I received.

January 21, 2013 in Business, Marketing, Technology.

How to Get Consumers Addicted to Your Content

There are three steps to generating “sticky content,” says content expert Tara-Nicholle Nelson, and some brands are already doing a great job at it.

April 11, 2012 in Business, Marketing, Media.

What Content Strategists Can Learn From the Movies

Content strategists can learn from Hollywood screenwriters by obeying the rules of the classic narrative arc, according to strategist Carmen Hill.

April 11, 2012 in Marketing, Media.

Top 5 PR Pitches That Rocked My Socks Off

Not all PR pitches are created equal. Here are five that stand out in my inbox.

April 3, 2011 in Business, Marketing.

Top 8 PR Pitch Phrases I Hate

Eight frequently used PR pitch phrases that I absolutely can not stand.

March 22, 2011 in Business, Marketing.

My Custom TOMS Shoes

A look at Erica Swallow’s custom TOMS Shoes, as made at the “Style Your Sole Party” during the 2010 WOMMA Summit in Las Vegas.

November 25, 2010 in Art & Design, Arts, Business, Marketing, Style.

Foursquare Specials: How to Get a Vegetarian to Eat at Your Burger Joint

A Foursquare special at the Paris Las Vegas Hotel & Casino led me, a lifelong vegetarian, to eat at the Paris’ in-house burger joint, and I liked it.

November 25, 2010 in Business, Foursquare, Marketing, Social Media, Technology.

A Look at JetBlue’s “Blog and Social Networking Policy”

Morgan Johnston, Manager Corporate Communications at JetBlue, shared the company’s public 600-word “Blog and Social Networking Policy” with me. Take a look.

November 16, 2010 in Business, Marketing, Social Media, Technology.

My New Business Card, Designed for Free by Moo.com

Moo.com is hosting a contest, giving away $250,000 worth of design consultation. It’s called The Business Card Project. With six designers working on the project, they’ve already begun to make progress on redesigning business cards for all types of companies. They’re giving away 500 sets redesigned business cards! If you’ve got a card that needs…

July 16, 2010 in Art & Design, Business, LinkedIn, Marketing, Twitter.

Brands on Gowalla

A list of brands marketing on Gowalla, the location-based social networking game.

July 13, 2010 in Gowalla, Marketing, Social Media, Technology.

About Me

Hi! Welcome to my blog. I’m Erica Swallow, a status quo wrecker, entrepreneur, and children’s book author.

My thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among other publications, and this blog is where I muse on writing, education, and technology. Check out my writing portfolio and speaking work.

A first-generation college student, I was raised in Paragould, Arkansas and believes education is the key to opportunity. I hold degrees from New York University, the Massachusetts Institute of Technology, and Simmons University. I am the founder of Southern Swallow digital strategy consultancy.

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