Business news and analysis.
Students of my recent “Getting Press on a Tight Budget” Skillshare class, submitted email and one-sentence pitches for their class projects. Here are some of the best startup pitches I received.
Take my Udemy course on “Startup PR: Getting Press on a Shoestring Budget” to learn how to perfect your startup’s pitch and effectively communicate with the press.
There are three steps to generating “sticky content,” says content expert Tara-Nicholle Nelson, and some brands are already doing a great job at it.
Content strategists can learn from Hollywood screenwriters by obeying the rules of the classic narrative arc, according to strategist Carmen Hill.
I spoke on a panel about brand journalism with Twitter’s Karen Wickre, Eloqua’s Jesse Noyes and MarketProf’s Ann Handley at SXSW, and oh my lucky stars, it’s been documented via live graphic art. Isn’t that awesome? This isn’t the first time I’ve been on a panel lucky enough to be noted via live graphic art,…
It is up to us to arm the next generation with a financial education. Share your ideas for increasing our children’s financial proficiency level here.
A visual description of Erica Swallow’s career experience.
