Above: From a distance the Buitoni ads appear to be framed works of art with labels denoting the “artist”, “title” and description.
Buitoni, the pasta brand owned by Nestlé that claims to be “The Italian Art of Food”, has recently turned the 14th Street Union Square subway start into a pasta art exhibition.
This is definitely one of the most creative subway ad campaigns I’ve seen in a while. The creatives behind this one deserve a big pat on the back for thinking of such an interesting idea. Besides adding a little class to the Union Square subway stop, they also had multiple people stopping by the title cards, reading for more information. And, although I didn’t get a picture, Buitoni also had turnstyle advertising at this station.
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