A while ago, my Australian friend, Jordan, told me about Vegemite, a concentrated yeast extract spread loved by Australians. Its popularity in Australia is similar to the popularity of peanut butter in American.
In my International Marketing Management course, we learned about it’s British counterpart, Marmite. This whole new introduction into the yeast extract spread world got me curious about the differences between Vegemite and Marmite. While doing some research, I discovered Promite. So, let’s do a little comparison between the three!
Marmite: Originally from the UK and now in both the UK and New Zealand, Marmite is made from yeast extract, a by-product of beer brewing, and is suitable for vegetarians and vegans. Some say it tastes similar to beef bouillon. Marmite is the French term for a large, covered earthenware or metal cooking pot. Marmite used to be served in glass jars that resembled such jars.
Promite: Promite is made from vegetables and yeast extract. Originally an Australia brand, it was acquired by Mars Incorporated, an American company. Dispite it’s U.S. ownership, Promite is still manufactured and sold in Australia. It appears that Promite is the underdog of the three brands.
Vegemite: Vegemite, an Australian treat manufactured by U.S. giant Kraft, is made from yeast extract, and various vegetable and spice additives. Many Australians consider a national food and cultural icon.
Well, I’m not sure if that clears things up, but at least it’s a start!