Marmite, Promite, and Vegemite Comparison

A while ago, my Australian friend, Jordan, told me about Vegemite, a concentrated yeast extract spread loved by Australians. Its popularity in Australia is similar to the popularity of peanut butter in American.

In my International Marketing Management course, we learned about its British counterpart, Marmite. This whole new introduction into the yeast extract spread world got me curious about the differences between Vegemite and Marmite. While doing some research, I discovered Promite. So, let’s do a little comparison between the three!

Marmite: Originally from the UK, Marmite is made from yeast extract, a by-product of beer brewing, and is suitable for vegetarians and vegans. Some say it tastes similar to beef bouillon. Marmite is the French term for a large, covered earthenware or metal cooking pot. Marmite used to be served in glass jars that resembled such jars.

Promite: Promite is made from vegetables and yeast extract. Originally an Australia brand, it was acquired by Mars Incorporated, an American company. Dispite its U.S. ownership, Promite is still manufactured and sold in Australia. It appears that Promite is the underdog of the three brands.

Vegemite: Vegemite, an Australian treat manufactured by U.S. giant Kraft, is made from yeast extract, and various vegetable and spice additives. Many Australians consider a national food and cultural icon.

Well, I’m not sure if that clears things up, but at least it’s a start!


6 thoughts on “Marmite, Promite, and Vegemite Comparison

  1. British Marmite is not popular in New Zealand; in fact, it is not even widely available in New Zealand and is sold under the brand name “Our Mate”. The Marmite brand which is sold in New Zealand and Australia is a completely different product from British Marmite. It is manufactured in New Zealand by Seventh-Day Adventist health food company Sanitarium. Sanitarium Marmite has a stiff texture, similar to Vegemite, but with a sweeter, softer and less salty flavour.

    You also forgot to mention the Swiss yeast spread brand Cenovis.

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