While on Facebook today, I saw the advertisement above for the McDonald’s campaign entitled “See what we’re made of“. On the website, they describe their supplier relationships with each ingredient, including the lettuce, tomatoes, beef and so on. This is their newest campaign, as it has just recently been phased into packaging designs. By the…
My friend, Weily, sent me a video last night, entitled “Signs”. It’s a short film about communication and has a little undertone of love, directed by Patrick Hughes. Check it out below. So sweet, right? Had me saying “Awwww…” for hours.
Above: An NYC tour bus ad that I spotted in Astor Place. Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines. Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines. Above: An NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines. Above:…
Meine Lieblingsfarbe ist orange = My favorite color is orange.
Above: An ad placed in the subway by KeepNewYorkMoving.org As an NYC commuter, I’m definitely sad/angered to hear the recent news that the MTA is raising the transit prices yet again. Effective May 31, 2009, a train ride will raise from $2 to $2.50 and the monthly Metrocard price will travel from $81 to to…
It’s the famous little logo that gets everyone interested in the weirdest of products: “As Seen on TV”. What is it about this little logo that attracts customer attention? That’s a mystery that has yet to be solved. And who created it? Is it copyrighted? Now those are questions that I can answer! The As…
Today in my International Marketing Management course, Professor Susan Douglas mentioned that the famous “Aldi brothers”, owned both Aldi and Trader Joe’s. Just to get things clear, I did a little research into the relationship. Trader Joe’s is a chain of specialty grocery stores headquartered in Monrovia, California. They specialize in organic, vegetarian, gourmet, and…
Twittervision is an animated geographic visualization of tweets created by David Troy, an experimental programmer/designer and entrepreneur. Today, his Twittervision creation is being promoted as one of the Twitter definitions: You can follow David on Twitter (@davetroy) or even follow his @twittervision page. There’s even a Twittervision Facebook application. With Twittervision you can update your…
Above: Host Ralph Harris, actor and comedian, had everyone laughing. On Thursday, I attended the John Caples International Awards with my teammate Daniel McCoy. We were entrants to the Student Campaign of the Year Award, sponsored by Alloy Media + Marketing, with a campaign entitled “Spin the Pen. Save the Planet.” Among our many campaign…
Above: The beach at Grand Oasis Caribbean Resort Above: Me lounging in the cabana. Above: Weikai smoking a Mexican chocolate cigar in the cabana. Above:Weikai and I at the Asian restaurant at our resort. Above: The pool as viewed from our room. Above: The beach and ocean beyond the pool. Above: The beach had both…
Erica Swallow's Blog 