While on Facebook today, I saw the advertisement above for the McDonald’s campaign entitled “See what we’re made of“.

On the website, they describe their supplier relationships with each ingredient, including the lettuce, tomatoes, beef and so on.

This is their newest campaign, as it has just recently been phased into packaging designs. By the end of this year, they hope to phase out the “I’m lovin’ it” campaign that seemed to be a big hit.

The campaign has received a lot of backlash from organizations like EndAnimalCloning.org and World Society for the Protection of Animals, citing that “McDonald’s has no policy on serving milk and meat from cloned animals or their offspring.”

We could argue all day about whether McDonald’s is actually adding utility to society or not, and I think the skeptics would win, but that’s not the point of my post today. I’m just pointing out a new advertising campaign. Good or evil, they’ve come a long way from their first commercial: