Top 20 Startup Ecosystems in the World

1 Sep
I represented MIT TechLink at this week's Midway Club Fair and got a taste of the startup scene on campus.

I represented MIT TechLink at this week’s MIT student club fair and got a taste of the startup scene on campus. Excited for the next two years!

Having just moved to Boston for grad school, I’m learning more and more about the area’s ecosystem and always on the lookout for new thoughts and opinions on the Boston startup scene. While I’ve read over the past few years that it’s highly focused on the healthcare, energy, and industries, nothing beats living in Kendall Square, among the innovation.

And an infographic, of course, certainly can’t illuminate every aspect of a city’s entrepreneurial ecosystem, but it’s always interesting to see how various communities stack up against each other. Boston, it turns out, is number six on the list.

Intuit published the below infographic last month, illustrating the results of the 2012 Startup Ecosystem Report, published by Startup Genome in partnership with Telefonica Digital and researchers at Stanford University and the University of California, Berkley. Measuring eight key areas — including startup output, funding, performance, and talent — the report deemed Silicon Valley the most entrepreneurial hot spot in the world (of course). But the real fun is in the other 19 ecosystems identified, some of which are called out for certain strong points. Santiago, Chile, for example, has the highest percentage of female entrepreneurs (20%), compared to Silicon Valley at a paltry 10%.

Click here to see the full size infographic.

Top Startup Hubs

Are you a startup entrepreneur? If so, what makes your city’s startup culture unique? Shout it out in the comments below.

My Oh My, How Flight Has Changed Since the 1950s

29 Jul Delta Air Line In-Flight Report From 1951

Delta Air Line In-Flight Report From 1951
An in-flight report from 1951

Over the past month, I went on a mission to research commercial flight in its early years. Commercial aviation took off right after World World II, when the excess of jet-engine-powered aircrafts and leisurely time made flying a newfound excitement around the country and world.

I spoke with a number of people about the topic, including early flight attendants and airline passengers, one of which told me that due to the lack of PA systems, when the engines were too noisy, the attendant would pass around pieces of paper with the flight crew’s names and the destination city’s weather conditions.

Since he shared that story, I couldn’t stop imagining what that paper might have looked like – was it hand-written, printed, white, off-white, letter-headed, signed, dated, scented?

Today I received an email from a Delta Air Lines archivist, passing along the above image of an in-flight report, the piece of paper my interviewee had told me about. As it turns out, it was beautifully illustrated and hand-written. I most love that it points out the “next point of interest” for passengers peering out the window, a pastime I’m told was popular in the early days of air travel, when seat-back entertainment and in-flight WiFi were not yet the norms.

I’m consistently amazed by the power of the Internet. With just one post, I wondered what this piece of paper of a bygone period looked like, and the next day, the answer was in my inbox. The world is a beautiful place. Thank you, universe and Delta Air Lines archivist.

Next Up: Three Months of TechStars Awesome Sauce

28 Mar

Erica Swallow at TechStars NYC

Over the weekend, I had full intentions to leave New York this Sunday for a two-week trip to Utah, where I’d shadow winemaker Danny Bull at Montezuma Canyon Ranch and Vineyards to learn how to plant grapevines and make organic wine — as some of you know, I’ve been on a personal winemaking journey for the past few years, following one of my life goals of starting Swallow Winery.

And my plan for the full month of May was to knock out tons of work while sipping mimosas beachside on some gorgeous beach I had yet to choose.

All of that changed on Sunday night, though, when Lexi Lewtan, a friend and colleagued email introduced me to Eugene Chung, the new managing director of TechStars NYC, previously of NEA fame and currently also wearing VC and indie filmmaker hats — quite honestly I took the meeting because I love TechStars and Eugene’s background sounded oddly intriguing.

I took a Monday afternoon meeting, thinking I’d go in, hear about a really cool position, but ultimately decline, because I had to get back to my massive vineyard and beach travels. But I was in for the surprise of the year — for the first time in my life, I decided to take an unpaid position, merely because it sounded like the best use of my summer and the team I’d be working with sounded like a rockstar combo.

For the next three months, I’ll be working 70-80 hour weeks, missing out on a gazillion coffee dates, annoying all of my friends with party declines, and frankly, having the experience of a lifetime. I can honestly say there’s nothing else I’d rather be doing right now. Ok, except maybe having infinite amounts of cookies delivered to the office to share with my newfound team. But hey, my $5 per day budget isn’t going to allow for that. Trade offs.

I’m stoked to have the opportunity to help the next group of amazing startups build awesome digital media and press strategies as one of six baller TechStar NYC Associates, working alongside Eugene and Program Manager KJ Singh.

So, friends and family, believe me when I say I love you and for the next three months, I’m going to miss seeing your beautiful faces. Please don’t hate me if I don’t answer your phone calls, only respond to your text messages after midnight, and miss everything you invite me to this summer. Just know that I’m only following my passions, and I’m thinking about you all every moment of the way. At the end of this, you’re going to get to spend time with an improved version of me — one that probably spent the past few months sleeping under desks and on couches, meeting epic people and seeing amazing products built right before her eyes.

For you and for me, this is a long-term investment for a better me and a better world. Let’s do this!

A Selection of Startup Pitches With Flair

21 Jan

In my Startup PR courses on Skillshare and Udemy, I advocate using the Founder Institute’s recipe for the perfect one-sentence startup pitch (see video above), as pitching and messaging are usually issues for entrepreneurs or startup employees who may be more focused on product development, user acquisition, or a boat load of other tasks.

I’ve read some great startup pitches and some not-so-lovely pitches as well. It’s always a pleasure to work with startups eager to craft better pitches.

In January, I taught an online Skillshare class called “Getting Press on a Tight Budget.” After taking the course, students were asked to create press kits for their startups, making sure to include — at the very least — a one-sentence startup pitch and an email pitch written to me, a tech journalist. Below you’ll find some of the best pitches submitted, and in case you’re curious, you can find all of the projects on the class page.


One-Sentence Pitches


Let’s start with one-sentence pitches, the elevator pitch of email. Here are a few that stood out from the crowd:

  • Web Academy of Music is a video-based online music school that offers private lessons through video exchange to help busy people learn an instrument.
  • Meet Your Makers is developing a series of weekly markets and an accompanying website to help small creative businesses who engage in sustainable practices to gain main-stream exposure and increase direct sales.
  • UrbanSake.com offers a full service sake appreciation program that will help anyone discover and more fully enjoy Japanese sake using unique and fun in person and online sake tasting seminars.
  • Mewe is the first comparison site that helps purpose driven travelers find, book & rate their perfect voluntourism package and also enables them to crowdfund their selected cause.

These pitches are crisp and easy-to-understand — way better than the usual mumbo jumbo that reaches my inbox. And, I must say, Mewe accompanied its pitch with a delightful product video that showcased the team is serious and has a brilliant product idea. Furthermore, I’d recommend checking out UrbanSake’s email pitch, as founder Timothy Sullivan really understands the art of the personalized pitch.


Email Pitches



Check out the wrap-up and feedback session for my Skillshare class, which features the best one-sentence pitches and email pitches with in-depth reasoning behind their awesomeness.

When it comes to choosing the best email pitches from the course, I’d say UrbanSake and Mewe did a great job.

There were, however, two email pitches that caught my eye, and for two separate reasons:

  • Leaves of Trees, an all-natural skin care company, submitted an email pitch, that while a bit jargon-y at times, was well-targeted towards a writer who cared a lot about all-natural products (me). Though I don’t cover skin care, I appreciated the detail put into explaining just how special the process was. Furthermore, this email included beautiful product pictures, including a lip balm close-up, which amazingly, I’ve been looking for a new brand of all-natural lip balm. It’s like they knew!
  • Just BE Cause” is a “book anthology that features Ah-ha moments that inspire the next generation of change makers,” written by social entrepreneur Syreeta Gates. I was charmed by Syreeta’s pitch, because she showed true passion, included endorsements from recognizable leaders in education and entrepreneurship, and seemed to have a purpose behind her work. She made a few missteps, which I pointed out in the comments of her project. But, otherwise, I would read the book in a heartbeat.

Last, but not least, I can’t forget the most thorough press kit submitted — the Skillshare press kit, submitted by Skillshare’s awesome community manager, Danya Cheskis-Gold. Of course, I couldn’t choose Skillshare as the top project submitter in a Skillshare class! But, I wanted to give a shout-out, since this kit has everything a journalist could need: FAQs, class examples, logos, team bios, photos, videos, screenshots, demos, press clips, thought-leadership articles. It’s quite amazing and is a perfect example for the startup that wants to go all out on its press kit!

If you’re still craving press kits and email pitches, head on over to the Projects tab on my Skillshare class for all the pitches you could care for. Hours of fun and learning, guaranteed. Cheers!

Announcing My Udemy Course on Startup PR!

19 Nov

Quiet on the set! My Udemy course was filmed at Contently HQ. Notice that we hadn’t quite filled our bookshelves yet, so I had to do some maneuvering to make the shot work!
(Image courtesy of videographer Jay Irani)

I’m excited to announce the launch of my Udemy course, “Startup PR: Getting Press on a Shoestring Budget.”

After two years or writing and teaching about startup PR, it’s about time I get my act together and put together a full-on course, right?!

The 13-lecture course comes in at a little more than two hours of content and focuses on:

  • how to build relationships with journalists
  • the secrets to crafting an awesome email pitch
  • ideas for communicating more effectively

In celebration of the course’s launch, I’m offering up a limited time offer for the first 100 readers to enroll! Use the coupon code lovelyreader for a 50% discount on the original price. Not too shabby, right?!

I’m looking forward to seeing how this goes, so don’t hesitate to holla back! And thank you in advance for your support and feedback!

What are you waiting for? Take my course now!

Special thanks to my buddy Jay Irani for the awesome camera work! You’re the man, Jay!

Comparing Obama and Romney’s Schooling Years

2 Nov

Education plays a big role in my life. I grew up in Arkansas, my family bobbing above and below the poverty line throughout my childhood — from a very early age, I knew that education was going to be the determining factor of my success in life.

I studied hard, took Advanced Placement courses in high school, attended America’s “dream school,” and am now in the process of applying for graduate school.

Education has made all the difference in my life. I am the first person in my family to graduate from college, and at 26 years old, I’ve accomplished a lot more with the cards the world dealt me than would have seemed possible.

Though education has been a central pillar in my life, I had never thought to take a look at the educational backgrounds of the world’s top leaders and compare them to my own schooling. Until now, I found it presumable that most of America’s presidents probably attended elite colleges and graduate programs, but I hadn’t thought about the full picture, beyond secondary school.

That all changed this week, though, when I came across the below infographic that takes a look at the educational backgrounds of presidential candidates Barack Obama and Mitt Romney. While I shouldn’t have been surprised to see that both candidates attended elite elementary schools, I couldn’t help but to be taken back a bit.

Yes, education is important. But when does the choice of attending a particular school over others start to become pivotal in a person’s success trajectory? Pre-school? Kindergarten? Middle school? High school? College? Or is a person’s success determined by many other factors beyond their schooling, such as his or her will to succeed and break molds?

I’m sure this question and others that I’ve been pondering as a result of this infographic are ripe for debate, and there’s no doubt that America’s education system still has a long way to go before every student is served well from the day they enter school until the day they graduate.

I’m not really going to get into all of those discussions, though. I merely wanted to share this infographic with you, which looks at the entirety of Obama and Romney’s schooling. Very interesting read. If you have any thoughts to add, please do comment below!

Enjoy, and feel free to enlarge the infographic by clicking here or on the image.

Image courtesy of Cain and Todd Benson and infographic courtesy of Degree Jungle

Staycations: How Americans Spend Their Summers

9 Aug

Two-thirds of Americans have taken a “staycation,” according to a recent LivingSocial survey. With the average vacation cost weighing in at a whopping $1,180 per person, it’s no wonder!

As if it weren’t sad enough that Americans only get an average of 14 vacation days per year — an international low — more than half of Americans say that increased gas prices affect their summer travel plans. Oy, come on, America.

Let’s take a look at the world of staycations with the below infographic created by timeRAZOR.

I’d have to give a thumbs up to everything except that staycations are “still a favorite way for Americans to spend their summer.” Based on the data, it kind of looks like we’re just forced into staying home, with no vacation days and too many expenses. Please, someone, let us out of here!

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