Non-tech MVPs: Why Every Tech Startup Should Start With One
Some would-be entrepreneurs waste time either building a product no one wants or not validating the ideas stuck in their heads. Enter the non-tech MVP.
How to Get Consumers Addicted to Your Content
There are three steps to generating “sticky content,” says content expert Tara-Nicholle Nelson, and some brands are already doing a great job at it.
What Content Strategists Can Learn From the Movies
Content strategists can learn from Hollywood screenwriters by obeying the rules of the classic narrative arc, according to strategist Carmen Hill.
My SXSW Panel Gets Drawn
I spoke on a panel about brand journalism with Twitter’s Karen Wickre, Eloqua’s Jesse Noyes and MarketProf’s Ann Handley at SXSW, and oh my lucky stars, it’s been documented via live graphic art. Isn’t that awesome? This isn’t the first time I’ve been on a panel lucky enough to be noted via live graphic art,…
Where To Find Me at SXSW 2012
A look at what Erica Swallow is doing during SXSW 2012.
Parker Higgins and Erica Swallow Win #SurprisedSXSW
My favorite panel at the 2010 SXSW Interactive Conference was “How to Create a Viral Video“, which featured Damian Kulash, frontman of OK Go, Margaret Gould Stewart of YouTube and Jason Wishnow, director of film and video at TED. The panelists introduced the secret ingredients (boobies and kitties) and took it a step further by creating an homage…
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