There are three steps to generating “sticky content,” says content expert Tara-Nicholle Nelson, and some brands are already doing a great job at it.
Content strategists can learn from Hollywood screenwriters by obeying the rules of the classic narrative arc, according to strategist Carmen Hill.
I spoke on a panel about brand journalism with Twitter’s Karen Wickre, Eloqua’s Jesse Noyes and MarketProf’s Ann Handley at SXSW, and oh my lucky stars, it’s been documented via live graphic art. Isn’t that awesome? This isn’t the first time I’ve been on a panel lucky enough to be noted via live graphic art,…
A look at what Erica Swallow is doing during SXSW 2012.