My Custom TOMS Shoes

TOMS Shoes hosted a “Style Your Sole Party” at the 2010 Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas last week. At the party, conference attendees received a free pair of TOMS Shoes to decorate with whatever they’d like. Some of the supplies included stamps, spray paint, gem stones and markers.

With the help of Brian Dresher, Mike Blumenstein and Mike Jensen, I created a lovely pair of red TOMS with white polka dots. The methodology was all Blumenstein’s idea: glue gem stones on the shoes, spray paint them red, and then remove the gem stones. It worked!

I debuted my new creations to the world the following day during the WOMMA panel that I spoke on. Check out a summary of the panel here. And look at my shoes in action below!

Image courtesy of WOMMA and copyrighted by Gary Michael

What may be even more exciting, though, is the fact that the live graphic artist drew them in her depiction of the panel that day, as pictured below. Isn’t that lovely?

Is 41,667% of Daily Recommended Vitamin B12 Dangerous?

On a monthly basis, my marketing mentor, Kriti, hosts Idea-phile parties. During these parties, she takes us through a free-flowing process that facilitates idea-creation. Must admit, it’s pretty amazing.

Along with idea-facilitating activities, she also brings quality snack foods from Kraft (her previous employer) and PepsiCo (her current employer). Most exciting, these snacks are from all around the world!

From Nicaraguan Tang to Chinese Cheetos, I’m always amazed with the variety of snacks. This time, however, I was moved to blog about two particular snacks: Cheetos Horneados and Zipfizz energy drink mix.

First up: Cheetos Horneados… what’s going on with this packaging design? These chips are from Chile. Upon seeing the packaging, the Idea-phile party attendees assumed that the food inside must either be “nuts” or “spicy”. It certainly must be that eating these Cheetos is dangerous and/or harmful, at least for the male population.

(Turns out Cheetohs Horneados are just regular, cheesy Cheetos shaped like tennis balls and rackets. Interesting right?)

And for the second curiously odd snack food: Zipfizz energy drink mix
(At first, Zipfizz seems harmless. But take a look at the nutrition facts…)

(41,667% the daily recommended dose of Vitamin B12??? Is that lethal??? Note: Zipfizz is neither a Kraft nor PepsiCo product. It was used for competitive analysis!)
I love you, Kriti, but some of your snack foods are a bit freaky!πŸ˜›

Bloomberg SP09

Won 101M at Bloomberg SP09!

This summer, one of my good college buddies, John Wood, invited me to the Bloomberg summer party, this year entitled “SP09” (for obvious reasons). Each year, the party takes place on Randall’s Island and features free transportation to the island, free alcohol and food all day long, free entertainment, free skating, free sports, free games, free EVERYTHING!

Official shoutout: Mike Bloomberg, you are the most ballerist man out there.

This was my checklist for the day: samosas, arepas, veggie burger, gelato, sorbet, Brooklyn summer ale, basketball, skating, hammer challenge, band, carny games, Olympic trampoline team, sand pail, Michael Jackson dance-a-thon, gladiators, rain under a tarp, sunshine again, frisbee, electric power bike, seafood on a table (I’m a vegetarian; just watched friends eat).

SOOOO, conclusion, GO NEXT YEAR! I heard they sell tickets on eBay. So, get out there and bid! It’s so much fun!

See my pictures from Bloomberg SP09 on Flickr!