First Week at Mashable

Woosh! It has been a crazy two weeks! Two weeks ago, I said goodbye to The New York Times, where I served as a social media consultant. The weekend following that, my Mom got married (re-married). And this week, I joined Mashable as a features editorial assistant, just a month after they celebrated the opening of their New York office.

I’m working with Managing Editor Sharon Feder on writing and editing supported features posts, while also collaborating with the entire features team: Josh Catone (features editor), Matt Silverman (associate features editor), Zachary Sniderman (features editorial assistant), Stephanie Marcus (features editorial assistant), and Amy-May Elliott (features writer).

Because Mashable is a small company, I’m excited to also have the opportunity to collaborate with everyone else as time goes by. Within the first week, I already feel like a part of the team. And if I had to sum up my first week in three words…

  • Awesome: Lame word, I know. But it’s always my fall-back word to describe things that are… well… awesome.
  • Inspiring: The company culture is open and encouraging. I feel inspired to create. It’s a great vibe.
  • Busy: It’s a positive sign when a company isn’t afraid to throw you right in there. After a quick orientation on my first day, I edited a few posts. And by the end of the week, I was averaging three to four posts edited per day. And I even wrote two posts! Needless to say, there wasn’t a moment to spare. It’s a fast-paced place.

Special thanks to the Mashable team for welcoming me with open arms. Here’s to a budding career at one of the top blogs in the world!

How I Became an NY Times Olympian

Above: The “NY Times Olympian” Foursquare Badge
Above: The New York Times’ Foursquare Page (
Last weekend, I took a long weekend trip to Vancouver, Canada to visit my friend, Dario. A week prior to the trip, I had no firm plans to go, but an interest in attending the 2010 Vancouver Olympics. Coincidentally, that week I had collaborated with a team of brilliant editors, producers and marketers in creating a Foursquare brand page for The New York Times. Phase 1 of the NY Times presence on Foursquare was sharing a list of Vancouver tips during the Olympics. Vancouver Foursquare players following The New York Times on Foursquare, had the opportunity to unlock the “NY Times Olympian” badge by checking into NY Times-recommended venues. As somewhat of a Foursquare fanatic, I was 95% sure that I NEEDED to go to Vancouver to get the first badge that my team created (Paul Lau, the badge designer, is stellar!).
Dario and I were chatting and he asked if I’d be in Vancouver for the Olympics. That was the last straw. It was on. How could I miss out on such an opportunity? Within a few days, I booked my flight and had a place to stay (Dario and his biz partner, Ryan, were kind to let me stay with them!).
On my second day in Vancouver, I officially unlocked the NY Times Olympian badge by checking into the Granville Island Public Market, where a few new friends and I ate lunch and waited in the Altantic Canada House line, before giving up and taking the AquaBus back to downtown Vancouver. Great times, though.
While in Vancouver, I had the opportunity to try a few other NY Times-recommended venues including Vancouver Art Gallery and Salt Tasting Room. I was hoping to make it around to Vij’s Rangoli. That will have to wait for another time!

Interning at The New York Times

Today I created a Facebook group for the Summer ’09 NYTimes Interns and it reminded me that my internship is really awesome! I also love the work environment at The New York Times, so I wanted to share it with you! Below are some photos of the beautiful space that I work in! What a blessed life!

(Above: The New York Times Building)
(Above: The lobby of The New York Times Building is simple yet beautiful. Walking through it is a great way to start the work day!)
(Above: My subway station exit is about 10 steps from the building. So, each morning, I enter here!)

(Above: My desk on the 9th floor of The New York Times Building)

(Above: The view from my desk. This is a view of Port Authority at 40th Street and 8th Avenue in Manhattan)
Not only is working at amazing, it’s aesthetically-inspiring!!!

Louis Vuitton Advertises in Space Style

(Above: Louis Vuitton takes a new direction with luxury advertising)
(Above: On July 20, 2009, Louis Vuitton advertised with a drop-down ad that read “MEN WALK ON MOON on July 20, 1969. 40 years later, Louis Vuitton is taking you on a Journey Beyond.” The ad links to

Louis Vuitton is taking a new direction on advertising. With the recent 40th anniversary of putting a man on the moon, Louis Vuitton is taking the opportunity to honor the journeys of three space heroes: Jim Lovell (commander of Apollo XIII), Sally Ride (America’s first woman in space) and Buzz Aldrin (the second man to step on the moon).

The website takes viewers on an adventure through the lives and careers of the three space legends, as described by them in a private interview with Louis Vuitton.

It’s an interesting take on luxury advertising. Best of all, I love how Louis Vuitton is not directly advertising their products. Instead, they are engaging viewers in conversations with great American legends. What a treat.

Bing Takes Over

I was just stopping by, when a huge Bing (Microsoft’s new search engine) advertisement (as pictured above) frightened the heeby-jeebies out of me. What the?!?!?! It was so huge, I thought it was a pop-up ad. I guess whatever brings in the bacon for The New York Times is good enough for me, but jeeze, this is pretty extreme.

What do you all think? Are huge advertisements a good source of revenue or just total brand killers?