Announcing My Udemy Course on Startup PR!
Take my Udemy course on “Startup PR: Getting Press on a Shoestring Budget” to learn how to perfect your startup’s pitch and effectively communicate with the press.
Comparing Obama and Romney’s Schooling Years
Presidential candidates Barack Obama and Mitt Romney have extraordinary educational backgrounds, which came at high costs. This infographic looks at their schooling, from elementary to graduate school.
Staycations: How Americans Spend Their Summers
Two-thirds of Americans have taken a “staycation.” With the average vacation costing $1,180 per person, it’s no wonder!
The State of the Wine Industry [INFOGRAPHIC]
Fine wine sales in the United States are forecasted to increase by 7-11% this year, according to Silicon Valley Bank’s Annual State of the Wine Industry Report.
How to Get Consumers Addicted to Your Content
There are three steps to generating “sticky content,” says content expert Tara-Nicholle Nelson, and some brands are already doing a great job at it.
What Content Strategists Can Learn From the Movies
Content strategists can learn from Hollywood screenwriters by obeying the rules of the classic narrative arc, according to strategist Carmen Hill.
What Are ‘Green’ Wines? [INFOGRAPHIC]
In my journey to get caught up on the world of natural winemaking, I came across this infographic which explains the differences between natural, biodynamic, organic and sustainable wines.
My SXSW Panel Gets Drawn
I spoke on a panel about brand journalism with Twitter’s Karen Wickre, Eloqua’s Jesse Noyes and MarketProf’s Ann Handley at SXSW, and oh my lucky stars, it’s been documented via live graphic art. Isn’t that awesome? This isn’t the first time I’ve been on a panel lucky enough to be noted via live graphic art,…
Where To Find Me at SXSW 2012
A look at what Erica Swallow is doing during SXSW 2012.
On My Healthy Obsession with Peer-to-Peer Marketplaces
I’m completely obsessed with collaborative consumption, the social economy – call it what you will, it’s awesome. Here are my thoughts on the amazingness that we call peer-to-peer marketplaces.
Erica Swallow's Blog 