A Selection of Startup Pitches With Flair

In my Startup PR courses on Skillshare and Udemy, I advocate using the Founder Institute’s recipe for the perfect one-sentence startup pitch (see video above), as pitching and messaging are usually issues for entrepreneurs or startup employees who may be more focused on product development, user acquisition, or a boat load of other tasks.

I’ve read some great startup pitches and some not-so-lovely pitches as well. It’s always a pleasure to work with startups eager to craft better pitches.

In January, I taught an online Skillshare class called “Getting Press on a Tight Budget.” After taking the course, students were asked to create press kits for their startups, making sure to include — at the very least — a one-sentence startup pitch and an email pitch written to me, a tech journalist. Below you’ll find some of the best pitches submitted, and in case you’re curious, you can find all of the projects on the class page.

One-Sentence Pitches

Let’s start with one-sentence pitches, the elevator pitch of email. Here are a few that stood out from the crowd:

  • Web Academy of Music is a video-based online music school that offers private lessons through video exchange to help busy people learn an instrument.
  • Meet Your Makers is developing a series of weekly markets and an accompanying website to help small creative businesses who engage in sustainable practices to gain main-stream exposure and increase direct sales.
  • UrbanSake.com offers a full service sake appreciation program that will help anyone discover and more fully enjoy Japanese sake using unique and fun in person and online sake tasting seminars.
  • Mewe is the first comparison site that helps purpose driven travelers find, book & rate their perfect voluntourism package and also enables them to crowdfund their selected cause.

These pitches are crisp and easy-to-understand — way better than the usual mumbo jumbo that reaches my inbox. And, I must say, Mewe accompanied its pitch with a delightful product video that showcased the team is serious and has a brilliant product idea. Furthermore, I’d recommend checking out UrbanSake’s email pitch, as founder Timothy Sullivan really understands the art of the personalized pitch.

Email Pitches

Check out the wrap-up and feedback session for my Skillshare class, which features the best one-sentence pitches and email pitches with in-depth reasoning behind their awesomeness.

When it comes to choosing the best email pitches from the course, I’d say UrbanSake and Mewe did a great job.

There were, however, two email pitches that caught my eye, and for two separate reasons:

  • Leaves of Trees, an all-natural skin care company, submitted an email pitch, that while a bit jargon-y at times, was well-targeted towards a writer who cared a lot about all-natural products (me). Though I don’t cover skin care, I appreciated the detail put into explaining just how special the process was. Furthermore, this email included beautiful product pictures, including a lip balm close-up, which amazingly, I’ve been looking for a new brand of all-natural lip balm. It’s like they knew!
  • Just BE Cause” is a “book anthology that features Ah-ha moments that inspire the next generation of change makers,” written by social entrepreneur Syreeta Gates. I was charmed by Syreeta’s pitch, because she showed true passion, included endorsements from recognizable leaders in education and entrepreneurship, and seemed to have a purpose behind her work. She made a few missteps, which I pointed out in the comments of her project. But, otherwise, I would read the book in a heartbeat.

Last, but not least, I can’t forget the most thorough press kit submitted — the Skillshare press kit, submitted by Skillshare’s awesome community manager, Danya Cheskis-Gold. Of course, I couldn’t choose Skillshare as the top project submitter in a Skillshare class! But, I wanted to give a shout-out, since this kit has everything a journalist could need: FAQs, class examples, logos, team bios, photos, videos, screenshots, demos, press clips, thought-leadership articles. It’s quite amazing and is a perfect example for the startup that wants to go all out on its press kit!

If you’re still craving press kits and email pitches, head on over to the Projects tab on my Skillshare class for all the pitches you could care for. Hours of fun and learning, guaranteed. Cheers!

On My Healthy Obsession with Peer-to-Peer Marketplaces

I seem to go through annual cycles of Internet obsessions.

In 2008, it was social communication platforms, like Twitter. In 2009, it was services that make microblogging easier, like Hootsuite and Ping.fm. In 2010, it was location-based mobile apps, like Foursquare and Gowalla. And this year, it’s social marketplaces.

The concept of “collaborative consumption,” also know as the “sharing economy,” completely enthralls me. The fact that I don’t need to book a hotel, buy a car or invest in a drill is amazing — instead, I can just borrow these things from regular people from my neighborhood or from around the globe for a small fee. Now, that’s something worth getting excited about.

So, what types of things can you collaboratively consume? The list goes on and on, but here’s a snapshot of some of the most interesting things you can find on social marketplaces:

Even more exciting is the potential for meeting awesome people via social marketplaces. You don’t get that experience with traditional marketplaces — Zipcar, I love you, but it’s just the truth.

I’ve hosted a number of guests on Airbnb (and have stayed in quite a few places as well); I teach a class on “PR for Startups” on Skillshare, and I’ve learned how to knit (see video above) and live rent-free in NYC; and I catsit for the fun of it via Sittercity.

Along the way, I’ve met some amazing people (Stefania in Catania, I’m talking to you!) and cats (Darcy, Yuki, Ernie and Sabi, you know you’re all the cat’s meow). What’s not to love?

The social economy is where it’s at for me this year, and I have a feeling it’s going to spill over into 2012. So, what was your tech obsession this year? Let me know in the comments below!