First Week at Mashable

Woosh! It has been a crazy two weeks! Two weeks ago, I said goodbye to The New York Times, where I served as a social media consultant. The weekend following that, my Mom got married (re-married). And this week, I joined Mashable as a features editorial assistant, just a month after they celebrated the opening of their New York office.

I’m working with Managing Editor Sharon Feder on writing and editing supported features posts, while also collaborating with the entire features team: Josh Catone (features editor), Matt Silverman (associate features editor), Zachary Sniderman (features editorial assistant), Stephanie Marcus (features editorial assistant), and Amy-May Elliott (features writer).

Because Mashable is a small company, I’m excited to also have the opportunity to collaborate with everyone else as time goes by. Within the first week, I already feel like a part of the team. And if I had to sum up my first week in three words…

  • Awesome: Lame word, I know. But it’s always my fall-back word to describe things that are… well… awesome.
  • Inspiring: The company culture is open and encouraging. I feel inspired to create. It’s a great vibe.
  • Busy: It’s a positive sign when a company isn’t afraid to throw you right in there. After a quick orientation on my first day, I edited a few posts. And by the end of the week, I was averaging three to four posts edited per day. And I even wrote two posts! Needless to say, there wasn’t a moment to spare. It’s a fast-paced place.

Special thanks to the Mashable team for welcoming me with open arms. Here’s to a budding career at one of the top blogs in the world!

I $ The Price is Right

Custom screen printed "I $ TPIR" T-Shirts

On March 17th, my friends (Maria and Parker) and I will attempt to be chosen as contestants on The Price is Right, the popular American game show based on pricing consumer goods. We’ve been studying the TV show, iPhone app and Wii video game to figure out what makes a good contestant. We’ve narrowed it down to three categories:

1.) Knowledge of retail prices. This sure helps if you want to make it to the Showcase Showdown for a chance to win a brand new caaaaaaaaar!

2.) Enthusiasm. The key to being chosen as a contestant is having a genuine enthusiasm and love for TPIR. Flaunt it!

3.) An awesome custom shirt. Nothing says enthusiasm like preparing for the stage by creating your very own custom t-shirt. Maria did a bit of research on The Best Price is Right T-Shirts and reported back to the team. A truly spirited (and awesome) t-shirt should be bright and creative.

Our team brainstormed for a while, and we came up with “I $ TPIR”, with our nicknames on the backs. What does “I $ TPIR” really mean? We’re really not sure what “dollar sign” as a verb really signifies. But we’re hoping it will bring us luck and the chance to play Plinko on the big stage!

Some of you may be wondering how you can create your very own custom t-shirts for TPIR. Well, let me make a recommendation. If you’re in New York City, don’t go anywhere else other than Star Screening. Located in Brooklyn (at 6409 14th Ave. – Phone: 718.234.4190 – Email: – Fax: 718.234.4201), Star Screening is owned by Giovanni D’Onofrio. They do all types of screenprinting, including shirts, caps, jackets, bags, uniforms… you name it, they do it. Their work is of the highest quality at the best prices.

Check out some pictures of Star Screening below. When I picked up our TPIR shirts, I was able to take a quick tour of the screen printing area. Since I had never seen automatic screen printing machines, it was a new experience. I’m sending a special thanks to the crew for the tour! And last but not least, thank you to Carmine and Giovanni for making these shirts possible!

Star Screening

A Star Screening Employee Using the Manual Screen Printing Press

Two Employees Using the Automatic Screen Printing Press

Screen Printing Conveyor Dryer Oven

Photo Inclusion in Schmap NY Guide

A photo that I took at the Bloomberg SP09 summer party was recently published in the Schmap New York Guide. The photo was featured in the Randall’s Island section (because the Bloomberg party took place there) and showcased my friend, John Wood, playing a frog-throwing game. Don’t worry, the frogs were made of rubber! Here’s a close-up for all you Randall’s Island / John Wood fans!

Fashion 2.0 Fashion Week Meetup Sponsored by Style Coalition and Ideeli

(Above: Maria Kucinski and Erica Swallow (me) at the Fashion 2.0 Fashion Week Kickoff Meetup)
(Above: Yuli Ziv, founder of Fashion 2.0 Meetup, and Deirdre Sullivan, Social Media Director at, hosted the fashion trivia giveaway!)

Last night, I went to my first official Meetup! It was the Fashion 2.0 Fashion Week Kickoff Reception that took place at W New York – The Tuscany. Organized by Yuli Ziv, the party included an open bar, a hot gift bag full of goodies and a ton of fun guests. Some highlights for me included hanging out with my BFF Maria, meeting a few great people, sipping wine, getting compliments on my minicards and seeing Phillip Block.

For more photos, check out my Flickr photostream!

My First Time as Mayor!

Hooray! I just became a Mayor on Foursquare for the first time ever! It just so happens that I’m the mayor of Dean & Deluca – Times Building. I owe The New York Times for this great honor. If I didn’t work in this building, I wouldn’t be compelled to eat so many Two Little Red Hens chocolate cupcakes, supplied by Dean & Deluca, just downstairs! And thank you, Dean & Deluca for your existence. And Soraya Darabi for introducing me to Foursquare! Cheers to all!