On a monthly basis, my marketing mentor, Kriti, hosts Idea-phile parties. During these parties, she takes us through a free-flowing process that facilitates idea-creation. Must admit, it’s pretty amazing. Along with idea-facilitating activities, she also brings quality snack foods from Kraft (her previous employer) and PepsiCo (her current employer). Most exciting, these snacks are from…
(Above: NYTimes interns, Naishi and Biff, and I took a quick coffee break with free mochas from McDonald’s) Who doesn’t love free stuff? Free things keep me going every day. Today, the freeness just kept coming with McCafe Mocha Mondays at McDonald’s. That’s Right! Free mochas from McDonald’s new McCafe coffee line. Get them while…
(Above: Louis Vuitton takes a new direction with luxury advertising) (Above: On July 20, 2009, Louis Vuitton advertised with a drop-down ad that read “MEN WALK ON MOON on July 20, 1969. 40 years later, Louis Vuitton is taking you on a Journey Beyond.” The ad links to louisvuittonjourneys.com.) Louis Vuitton is taking a new…
I stepped out of the office for a little bit today and when I returned I found a 40-paged article on my desk, freshly printed and bound with a binder clip. The article, from TechCrunch, was entitled Twitter’s Internal Strategy Laid Bare: To Be “The Pulse of the Planet”. Apparently, on Tuesday evening, more than…
This summer, one of my good college buddies, John Wood, invited me to the Bloomberg summer party, this year entitled “SP09” (for obvious reasons). Each year, the party takes place on Randall’s Island and features free transportation to the island, free alcohol and food all day long, free entertainment, free skating, free sports, free games,…
Just read about the new Simpson family stamps issued by The United States Postal Service this month. Beautiful! Thanks to the NYTimes ArtsBeat blog, I’m timely in learning about them. Although, now that I think about it… I never really send mail anyways…. so I’m not sure what to do… buy a few for my…
According to AllFacebook, the unofficial Facebook resource, yesterday marked the day that Michael Jackson became the most popular person on Facebook, the well-known social networking site that we’ve all come to depend on. Well, that’s in debate, as well. His Facebook page now has over 7 million fans. As his memorial is in session at…
Check out the 360i Social Marketing Playbook. It’s a 56-paged full-color guide to social media marketing. This week, 360i, an award-winning digital agency specializing in search, social media, behavioral marketing and digital design and development, is giving away 10 shiny new playbooks. Take their quiz for a chance to win one of the ten guides!…
Above: The most popular Michael Jackson vigil in New York City last night was at the Apollo in Harlem, where a spirited tribute was paid to the late “King of Pop”. Above: Michael Jackson fans danced to his beats all night long at the Apollo. This photo was taken at around 2:00 a.m. on Friday…
Above: Michael Jackson in London in March 2009 (Photo: AP) Michael Jackson VigilWhere: Times Square Virgin Records Store(1540 Broadway, between West 45th and 46th Streets)When: June 25, 2009 at Midnight Calling all Michael Jackson fans. Come celebrate the life and music of Michael Jackson, the “King of Pop”. See you there! And before you come,…
Erica Swallow's Blog 