Parker Higgins and Erica Swallow Win #SurprisedSXSW

My favorite panel at the 2010 SXSW Interactive Conference was “How to Create a Viral Video“, which featured Damian Kulash, frontman of OK Go, Margaret Gould Stewart of YouTube and Jason Wishnow, director of film and video at TED. The panelists introduced the secret ingredients (boobies and kitties) and took it a step further by creating an homage…

Spin the Pen Revisited: Spin It to Win It

Last summer, my friend, Daniel McCoy, and I entered the Pentel Recycology Student Campaign of the Year contest, hosted by Alloy Media + Marketing. Our entry to the contest was called “Spin the Pen. Save the Planet.” Among our many campaign strategies, we utilized a Facebook group, YouTube page, Twitter page and website. We featured…