Erica Swallow is a status quo wrecker, entrepreneur, former technology marketing leader, esteemed writer, and real estate broker, representing buyers and sellers in Western MA and Northern CT, with a focus on historical and architecturally-significant homes, farm estates, and urban commercial properties.

Erica is the broker/owner of Swallow Real Estate. Before founding her own brokerage, she was co-founder and co-lead of the Turnberg & Swallow Team at Coldwell Banker Realty—the nation’s largest residential real estate brokerage and most-visited online real estate brand. The team combined 48 years of experience, represented more than 1,100 clients, and produced nearly $340 million in closed sales.

Erica’s real estate work has been featured in The New York Times and MassLive, among other publications. Erica was the highest-scoring honoree in BusinessWest‘s 40 Under Forty class of 2023 and received the Springfield Symphony Orchestra Fearless Woman Award in 2026. She and her real estate team have consistently ranked in the top regionally and internationally since 2022.

Erica is highly involved in her community through civic leadership and professional volunteerism. She is a member of the National Association of REALTORS®, National Association of Gay and Lesbian Real Estate Professionals, Massachusetts Association of REALTORS®, Berkshire County Board of REALTORS®, and REALTOR® Association of Pioneer Valley, where she serves on the Professional Development Committee. She is a Certified Luxury Home Marketing Specialist™ (CLHMS) and Short Sale and Foreclosure Resource (SFR®) and has a personal interest in historic preservation. She serves as President of the Springfield Preservation Trust and as an Advancement Committee Member at the Springfield Museums, having also served on several Springfield City Council committees and as a Historical Committee member of the Forest Park Civic Association.

She is also the founder of fine antique, vintage, and estate jeweler Edith & Aster and digital strategy consultancy Southern Swallow. She has written for Forbes, Fortune, and The Wall Street Journal, among other publications. She has spoken at SXSW, Web Summit, and Lean Startup Conference, among other notable forums.

Erica began her career in marketing at The New York Times and later served as an editor at technology news site Mashable, director of community at media tech startup Contently, and VP of product at education nonprofit Noble Impact. Beyond her roles at these organizations, she has worked on a number of high-energy projects with teams at TechStars, WeHostels, Saatchi & Saatchi, and New York University. Most recently, she served as the first marketing hire at construction technology startup, HaulHub Technologies, building its marketing practice from the ground up as director of marketing. Prior to that, she served as director of content strategy at education non-profit Summit Public Schools, leading storytelling for the Summit Learning Program, which powers personalized learning for hundreds of schools and districts across the United States.

A first-generation college student, Erica believes education is the key to opportunity. She holds an M.B.A. from the MIT Sloan School of Management, an M.F.A. in Writing for Children and Young Adults from Simmons University, and a B.S. in marketing and international business from NYU’s Leonard N. Stern School of Business.

Erica’s passion for writing is a thread through her career and the focus of her free time. She is a debut children’s book author with nonfiction picture book series Little Launchers, which is about four real kid entrepreneurs with real businesses. For this series, she was awarded the Highlight Foundation’s 2017 James Cross Giblin Scholarship for excellence in children’s nonfiction literature. The series has also been designated as a Silver Winner for The Bill Fisher Award for Best First Book (Children’s/Young Adult) by the Independent Book Publishers Association (IBPA); a children’s nonfiction finalist in the Next Generation Indie Book Awards; and a finalist for the 2017 SFWC San Francisco Writing Contest.