Tag Archives: The New York Times

First Week at Mashable

29 May

Woosh! It has been a crazy two weeks! Two weeks ago, I said goodbye to The New York Times, where I served as a social media consultant. The weekend following that, my Mom got married (re-married). And this week, I joined Mashable as a features editorial assistant, just a month after they celebrated the opening of their New York office.

I’m working with Managing Editor Sharon Feder on writing and editing supported features posts, while also collaborating with the entire features team: Josh Catone (features editor), Matt Silverman (associate features editor), Zachary Sniderman (features editorial assistant), Stephanie Marcus (features editorial assistant), and Amy-May Elliott (features writer).

Because Mashable is a small company, I’m excited to also have the opportunity to collaborate with everyone else as time goes by. Within the first week, I already feel like a part of the team. And if I had to sum up my first week in three words…

  • Awesome: Lame word, I know. But it’s always my fall-back word to describe things that are… well… awesome.
  • Inspiring: The company culture is open and encouraging. I feel inspired to create. It’s a great vibe.
  • Busy: It’s a positive sign when a company isn’t afraid to throw you right in there. After a quick orientation on my first day, I edited a few posts. And by the end of the week, I was averaging three to four posts edited per day. And I even wrote two posts! Needless to say, there wasn’t a moment to spare. It’s a fast-paced place.

Special thanks to the Mashable team for welcoming me with open arms. Here’s to a budding career at one of the top blogs in the world!

How I Became an NY Times Olympian

28 Feb
Above: The “NY Times Olympian” Foursquare Badge
Above: The New York Times’ Foursquare Page (http://foursquare.com/nytimes)
Last weekend, I took a long weekend trip to Vancouver, Canada to visit my friend, Dario. A week prior to the trip, I had no firm plans to go, but an interest in attending the 2010 Vancouver Olympics. Coincidentally, that week I had collaborated with a team of brilliant editors, producers and marketers in creating a Foursquare brand page for The New York Times. Phase 1 of the NY Times presence on Foursquare was sharing a list of Vancouver tips during the Olympics. Vancouver Foursquare players following The New York Times on Foursquare, had the opportunity to unlock the “NY Times Olympian” badge by checking into NY Times-recommended venues. As somewhat of a Foursquare fanatic, I was 95% sure that I NEEDED to go to Vancouver to get the first badge that my team created (Paul Lau, the badge designer, is stellar!).
Dario and I were chatting and he asked if I’d be in Vancouver for the Olympics. That was the last straw. It was on. How could I miss out on such an opportunity? Within a few days, I booked my flight and had a place to stay (Dario and his biz partner, Ryan, were kind to let me stay with them!).
On my second day in Vancouver, I officially unlocked the NY Times Olympian badge by checking into the Granville Island Public Market, where a few new friends and I ate lunch and waited in the Altantic Canada House line, before giving up and taking the AquaBus back to downtown Vancouver. Great times, though.
While in Vancouver, I had the opportunity to try a few other NY Times-recommended venues including Vancouver Art Gallery and Salt Tasting Room. I was hoping to make it around to Vij’s Rangoli. That will have to wait for another time!

President and First Lady Caught in Advertising Turmoil

7 Jan
(Above: Michelle and Barack Obama pictured in unauthorized ads.)
What’s up with publishing unauthorized images of U.S. politicians as brand endorsements? Well, it seems like a new trend. Within the past few days, the White House has issued statements about ads Michelle and Barack Obama have appeared in without consent.

Above, Michelle Obama is pictured in a recent anti-fur PETA ad. “We did not consent to it,” said Semonti Stephens, spokeswoman for the wife of US President Barack Obama.Oh, PETA, when does the madness stop? We understand that you are trying to save animals, but that doesn’t justify publishing unauthorized photos! To all the readers out there, though, serious question: do you wear fur? Vote here!

Meanwhile, Barack Obama was featured in a Times Square billboard, wearing a Weatherproof jacket with the copy, “Weatherproof Since 1948.” It has come to light that the White House did not give permission for the use of Barack Obama’s image for the ad. The New York Times reported yesterday on the matter, in which a White House aide said, “This ad is clearly misleading because the company suggests the approval or endorsement of the president or the White House that it does not have.” The article points out that the photo was taken on Obama’s trip to China, in which he was wearing what seemed to be a Weatherproof jacket. It appears that Weatherproof had paid the appropriate licensing fee to AP for the billboard image but failed to obtain necessary clearances from the White House.

Oy vey, it’s startilng what a company will do for a little press and sales. Do you think that either of these ads are justified?

Interning at The New York Times

31 Jul

Today I created a Facebook group for the Summer ’09 NYTimes Interns and it reminded me that my internship is really awesome! I also love the work environment at The New York Times, so I wanted to share it with you! Below are some photos of the beautiful space that I work in! What a blessed life!

(Above: The New York Times Building)
(Above: The lobby of The New York Times Building is simple yet beautiful. Walking through it is a great way to start the work day!)
(Above: My subway station exit is about 10 steps from the building. So, each morning, I enter here!)

(Above: My desk on the 9th floor of The New York Times Building)

(Above: The view from my desk. This is a view of Port Authority at 40th Street and 8th Avenue in Manhattan)
Not only is working at NYTimes.com amazing, it’s aesthetically-inspiring!!!

Bing Takes Over NYTimes.com

8 Jun


I was just stopping by NYTimes.com, when a huge Bing (Microsoft’s new search engine) advertisement (as pictured above) frightened the heeby-jeebies out of me. What the?!?!?! It was so huge, I thought it was a pop-up ad. I guess whatever brings in the bacon for The New York Times is good enough for me, but jeeze, this is pretty extreme.

What do you all think? Are huge advertisements a good source of revenue or just total brand killers?

Analysis of Obama’s Support of General Motors

2 Jun

I want to share this NYTimes video with all of you. It’s a strong analysis of General Motor‘s decline over the past few decades and how Obama has put high stakes into the auto industry. Produced by Michael Orr, this video illustrates how Obama’s stake in the industry could put his reputation on the front lines in the case of a failed re-emergence of the U.S. auto industry.

I believe that Obama could be making the right move to have faith in the American auto industry. Maintaining hope in one of America’s famed industries is essential, if we are to keep cars moving out of these plants. Americans must be reassured that their investments in new vehicles will be safe, or else they will go elsewhere to buy.

In order to keep the industry moving, though, I believe that the R&D needs to be there. American cars are falling behind on hybrid and electric technology, and this type of devastating event could further hold back innovation, as a result of declining R&D budgets.

Whether GM survives over the next few years or not, the American auto industry needs to embrace new technologies, far beyond the combustion engine, and once again lead the world in technology. Without any competitive advantage, the industry will continue to fall behind.

In order to achieve innovation, the government must provide incentives for automakers, including tax benefits and green research funds. Furthermore, to get consumers hyped up about buying hybrid cars, the government must do the same for consumers… tax benefits for buying green. Some states already do this. The Department of Energy has a database of state incentives and laws related to alternative-fuel vehicles. Most of these laws apply to businesses, but some apply to personal vehicle purchases. These incentives should be raised to a federal level to further incentivize the purchase of eco-friendly cars.

What do you think? Do you believe that Obama is making wise moves in backing up the American auto industry? Or will his support of GM and other American automakers lead to his demise?

Analysis of Obama’s Support of General Motors

2 Jun

I want to share this NYTimes video with all of you. It’s a strong analysis of General Motor‘s decline over the past few decades and how Obama has put high stakes into the auto industry. Produced by Michael Orr, this video illustrates how Obama’s stake in the industry could put his reputation on the front lines in the case of a failed re-emergence of the U.S. auto industry.

I believe that Obama could be making the right move to have faith in the American auto industry. Maintaining hope in one of America’s famed industries is essential, if we are to keep cars moving out of these plants. Americans must be reassured that their investments in new vehicles will be safe, or else they will go elsewhere to buy.

In order to keep the industry moving, though, I believe that the R&D needs to be there. American cars are falling behind on hybrid and electric technology, and this type of devastating event could further hold back innovation, as a result of declining R&D budgets.

Whether GM survives over the next few years or not, the American auto industry needs to embrace new technologies, far beyond the combustion engine, and once again lead the world in technology. Without any competitive advantage, the industry will continue to fall behind.

In order to achieve innovation, the government must provide incentives for automakers, including tax benefits and green research funds. Furthermore, to get consumers hyped up about buying hybrid cars, the government must do the same for consumers… tax benefits for buying green. Some states already do this. The Department of Energy has a database of state incentives and laws related to alternative-fuel vehicles. Most of these laws apply to businesses, but some apply to personal vehicle purchases. These incentives should be raised to a federal level to further incentivize the purchase of eco-friendly cars.

What do you think? Do you believe that Obama is making wise moves in backing up the American auto industry? Or will his support of GM and other American automakers lead to his demise?

Continental Airlines: Work Hard. Fly Right.

30 Mar
Above: An NYC tour bus ad that I spotted in Astor Place.

Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.

Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.

Above: Two NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.


Above: An NYC subway ad for Continental Airlines.

Above: An NYC tour but ad for Continental Airlines.

Above: An NYC Chinatown scaffolding ad for Continental Airlines

Above: Subway posters for Continental Airlines.

Above: Two taxi ads for Continental Airlines.

Above: An inventive use of newspaper space for a Continental Airlines ad in The New York Times National section on Tuesday, March 24, 2009.

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, March 31, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 14, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 5 columns x 13.5 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 6 columns x 7 inches)

Everywhere I go these days, I see Continental Airlines’ ads, showcasing their worldwide destinations and unbeatable services. I’m not sure if it’s because I have the travel bug recently, or not… but I think they’re doing a pretty great job, regardless!

They could have one of the most integrated campaigns I’ve seen in a while. Everywhere I go, whether I’m walking on the street, reading the newspaper, or getting in the subway, I see their ads. I even see their ads online! Here are some of their recent online initiatives:


Above: Ads placed on Reuters.com with an embedded flight search feature.

Above: Continental Airlines ads on NYTimes.com.

Above: An ad targeted to Israeli-Americans and Jews that I found on SalutetoIsrael.com

And we can’t forget their “Take Away” commercial. They’re all pretty captivating and oh-so-true.

“Take Away”

“Clouds”

“Proud Parents”

“Free Time”

Makes me want to rush and and buy tickets to all of their worldly destinations! If only I had the time and money!

MTA Hikes Fares and Cuts Services

26 Mar
Above: An ad placed in the subway by KeepNewYorkMoving.org

As an NYC commuter, I’m definitely sad/angered to hear the recent news that the MTA is raising the transit prices yet again. Effective May 31, 2009, a train ride will raise from $2 to $2.50 and the monthly Metrocard price will travel from $81 to to $103. Yikes!


As a monthly Metrocard buyer, I was shocked to hear such a drastic price change. Last year, the price rose from $76 to $81 and that sent shocks through the City. This change is even bigger, and I feel a lack of empowerment creeping among commuters. During the last price increase, there were rallies and protests. But this time, the atmosphere seems to be one of helplessness.

Even worse, MTA plans to cut services, including 35 bus lines and two subway lines, the W and Z. This will result in 1,100 employee layoffs, 2% of their workforce.

If you’re upset about the new MTA hikes, visit KeepNewYorkMoving.org to send a letter to Governor Paterson and state legislative leaders.

For more information, check out the NYTimes Cityroom blog post entitled M.T.A. Increases Fares and Cuts Services and the video below.

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