I spoke on a panel about brand journalism with Twitter’s Karen Wickre, Eloqua’s Jesse Noyes and MarketProf’s Ann Handley at SXSW, and oh my lucky stars, it’s been documented via live graphic art. Isn’t that awesome?
This isn’t the first time I’ve been on a panel lucky enough to be noted via live graphic art, though. The first was at WOMMA 2010. Hopefully this is only the beginning of this colorful trend!
SurprisedSXSW Goodies from the "How to Create a Viral Video" Panelists
My favorite panel at the 2010 SXSW Interactive Conference was “How to Create a Viral Video“, which featured Damian Kulash, frontman of OK Go, Margaret Gould Stewart of YouTube and Jason Wishnow, director of film and video at TED. The panelists introduced the secret ingredients (boobies and kitties) and took it a step further by creating an homage to the popular “Surprised Kitty” video. The video starred Damian Kulash of OK Go tickling the 700 panel attendees and was filmed by Jason Wishnow of TED. After creating the video, they announced the SurprisedSXSW video contest, in which audience members were challenged to create more homages to “Surprised Kitty”.
Parker Higgins, my buddy and co-worker at the time, and I decided to up the ante by creating three videos, chronicling the big elephants in the room of SxSW: hangovers, the need for energy and celebrities. The original “Surprised Kitty” video, the homage filmed during the panel, and our three entries are below. It all paid off! We won!
The prize packs came in the mail this week. Thanks to the panelists for the awesome prizes:
- YouTube tube socks (compliments of Margaret Gould Stewart of YouTube)
- OK Go flipbook (compliments of Damian Kulash of OK Go)
- The Decembrists Here Come the Waves DVD (produced by Flux.net and compliments of Jonathan Wells of Flux.net)
- TED2009Global DVD Box Set (The complete archive of all 4 days, compliments of Jason Wishnow of TED)
I’m completely obsessed with collaborative consumption, the social economy – call it what you will, it’s awesome. Here are my thoughts on the amazingness that we call peer-to-peer marketplaces.
Morgan Johnston, Manager Corporate Communications at JetBlue, shared the company’s public 600-word “Blog and Social Networking Policy” with me. Take a look.
About Me
Welcome to my blog! I’m Erica Swallow, tech journalist and director of community at Contently. This blog is a collection of stories that I find intriguing. A lot of my posts center around my interests — the Internet, food, wine, free stuff and events. If you have any questions or would like me to cover a particular topic, email me at ericaswallow[at]gmail[dot]com.
RT @CitibikeNYC: There's an app for that! The free Citi Bike app is now available for iPhones and Android. Download it today and get ready … 6 hours ago
@MikeCoopers Love the May cover for the @KLM Holland Herald! Where can I get a sand globe like that? :P 11 hours ago
@russosays You guys were stunning, as usual, and I wasn't the only to notice! Way to get a crowd talking. :P 11 hours ago