Twitter just launched their Twitter 101 Guide for Business. To accompany the new subdomain http://business.twitter.com, the guide is a quick way to get your business up and running on the fastest-growing social network out there. So, give it a shot!
Tag Archives: Social Networking
Twitter’s Internal Strategy is Compromised
16 Jul
I stepped out of the office for a little bit today and when I returned I found a 40-paged article on my desk, freshly printed and bound with a binder clip. The article, from TechCrunch, was entitled Twitter’s Internal Strategy Laid Bare: To Be “The Pulse of the Planet”.
Apparently, on Tuesday evening, more than 300 confidential Twitter documents and screenshots were sent to TechCrunch. Skimming through the article, I can’t help but think the following:
1.) How can Twitter be so rude to P. Diddy? (@iamdiddy)
2.) Is this really a strategy? And was it written by 10-year-olds? But, then, on the other hand, I’m thinking that Twitter must have a really youthful culture to use such juvenile language in official strategy meetings. Some examples include:
– Google would kick our ass at finding the good tweet.
– Twitter should tell me stuff without me searching for that.
– Getting into bed with Microsoft / Why did we start talking to Microsoft in the first place?
– We can give people stuff for free but not forever.
3.) Wow. I wonder how the folks at Twitter conned TechCrunch to not publish all 300 confidential documents that were sent to them.
If you haven’t skimmed through (or completely devoured) the article yet, please do so now! It’s hilarious and a bit enlightening at the same time.
The Future of Social Media Marketing
17 FebAbrams Research just came out with their social media survey today. Check it out here. Here’s an abridged version:
- Most people would recommend businesses use Twitter over any other social media site: 40% to just 15% for Facebook
- But – they’d pay for Facebook over any other site for their own use
- LinkedIn came in second in both categories, beating Facebook for business use and Twitter for personal use
- MySpace: DEAD LAST FOR BOTH. Ouch.
- When asked which company was using social media best (their pick), top choices were Zappos, Obama and CNN (also NYT, NPR, Dell, Jetblue, plus a WineLibrary shout-out)
- Social Media site most likely to die? ImInLikeWithYou.com
Check out the unabridged version for all the juicy details!
All of this data kind of makes you wonder… what is the future of social media marketing? Any thoughts?
Erica Swallow's Flickr
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