A Look at JetBlue’s “Blog and Social Networking Policy”

Ever wonder about what the social media policies for some of your favorite companies includes? (Me too.)

Morgan Johnston, Manager Corporate Communications at JetBlue, shared the company’s public 600-word “Blog and Social Networking Policy” with me. Check it out below and let me know what you think about it in the comments below. Is it what you expected? What didn’t you expect?

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Blog and Social Networking Policy

JetBlue understands that some Crewmembers may wish to create and maintain personal web logs commonly referred to as “blogs” and/or social networks, such as web based discussion or conversation pages (e.g. Facebook and Twitter). While JetBlue respects your right to personal expression, JetBlue expects all Crewmembers to act professionally on the job, and to refrain from behavior, on and off the job, that could adversely impact the Company. Therefore, the following guidelines have been established for posting to blogs and social networking sites:

Personal Expression

Personal blogs contain the views of particular individuals, not JetBlue. If you choose to discuss your employment or identify yourself as a JetBlue Crewmember in any way, you must include a disclaimer clarifying that the views expressed do not necessarily reflect the views of JetBlue. Because customers, vendors, and business partners may nonetheless view you as a spokesperson for JetBlue it is imperative that you be clear and specify that a blog is not a company-sponsored source of communication. Crewmembers should assume at all time that they are representing the Company when engaging in any form of social networking.

Protect Confidential/Proprietary Information

As more fully described in JetBlue’s Confidentiality Policy, you are prohibited from disclosing confidential, proprietary, sensitive and/or trade secret information of JetBlue and other third parties. Such disclosures threaten JetBlue’s intellectual property rights, business relationships with third parties, and compliance with securities laws. Similarly, you may not provide a link from your personal blog to JetBlue’s website, nor use JetBlue trademarks including but not limited to logos or other proprietary images or information. Additionally, JetBlue may have certain rights in any inventions or concepts you create that relate to the Company’s business.

Be Respectful and Exercise Common Sense

JetBlue Crewmembers are a part of building and maintaining a respectful working environment. Blogs must not violate JetBlue’s conduct-related policies including Equal Employment Opportunity (harassment and sexual harassment), Values, etc. If posting to your blog or social networking site, be respectful of others; harassment of any Crewmembers or Business Partners will not be tolerated. Be aware that anyone including other Crewmembers, customers, vendors and business partners, can view your blog, facebook or twitter page while it is actively posted, and may even be able to view its contents after it has been deleted.

Company Time and Company Property

JetBlue’s Internet and Computer Use Policy governs all uses of company computer equipment. Consult this and other related policies in the Crewmember BlueBook before using company equipment for personal use. As described in the policy, JetBlue reserves the right to monitor use of Company-provided and company-owned computer equipment. Blogging must not occur during work hours or through the use of company-provided or company-owned computer equipment.

JetBlue in its sole discretion will determine whether a particular blog or social network posting violates JetBlue policies, Values, or operating procedures. As with all JetBlue policies, a violation of such policy may result in Progressive Guidance, up to and including termination. JetBlue further reserves the right to request Crewmembers refrain from commenting on topics related to JetBlue or if necessary, suspend the blog or social network site altogether if advisable for compliance with securities regulations or applicable laws. Failure to comply may result in Progressive Guidance up to and including termination.

Adherence to all JetBlue’s policies, guidelines, values, and operating procedures is required. Should you have any questions about this policy or how it may apply to your blog, please contact People Resources.

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What are your thoughts on JetBlue’s social media policy? Add them in the comments!

Brands on Gowalla

A while back, I wrote a post called Brands on Foursquare. It seems to have served the community well, so I decided to cover one of Foursquare’s top competitors, as well, Gowalla.

While at SxSWi 2010, there was an all-out battle between Foursquare and Gowalla. I’ll tell you straight out that I’m a huge Foursquare fan. I’m such a fan that despite all of the promotions that Gowalla ran at SxSW, I vowed to only check in via Foursquare the entire time. As of writing this post, I have 57 badges and over 1,200 checkins logged on Foursquare.

As a professional in the social media space, though, I have to draw the line. I finally downloaded the Gowalla iPhone app today and logged my first check in. There’s no return from here. Once I join a social platform, I’m in testing mode. So, folks, here it goes.

For my first research endeavor, I will curate a list of brands with brand pages on Gowalla. Enjoy and let me know if there are any missing in the list below. Thanks!

Austin 360

Austin American-Statesman

Chalkbot

CNN Money

Fort Worth, Texas

Livestrong

Longboards Ice Cream

National Geographic

Nets Basketball

NYC Media

Scottsdale, Arizona

Sierra Club

Snow.com (Vail Resorts)

University of Oklahoma

USA Today

Washington Post

Twitter for Businesses

Twitter just launched their Twitter 101 Guide for Business. To accompany the new subdomain http://business.twitter.com, the guide is a quick way to get your business up and running on the fastest-growing social network out there. So, give it a shot!

Twitter 101 for Business