Erica Swallow's Blog

I stepped out of the office for a little bit today and when I returned I found a 40-paged article on my desk, freshly printed and bound with a binder clip. The article, from TechCrunch, was entitled Twitter’s Internal Strategy Laid Bare: To Be “The Pulse of the Planet”.

Apparently, on Tuesday evening, more than 300 confidential Twitter documents and screenshots were sent to TechCrunch. Skimming through the article, I can’t help but think the following:

1.) How can Twitter be so rude to P. Diddy? (@iamdiddy)

2.) Is this really a strategy? And was it written by 10-year-olds? But, then, on the other hand, I’m thinking that Twitter must have a really youthful culture to use such juvenile language in official strategy meetings. Some examples include:

– Google would kick our ass at finding the good tweet.

– Twitter should tell me stuff without me searching for that.

– Getting into bed with Microsoft / Why did we start talking to Microsoft in the first place?

– We can give people stuff for free but not forever.

3.) Wow. I wonder how the folks at Twitter conned TechCrunch to not publish all 300 confidential documents that were sent to them.

If you haven’t skimmed through (or completely devoured) the article yet, please do so now! It’s hilarious and a bit enlightening at the same time.