Tag Archives: Social Marketing

Foursquare Specials: How to Get a Vegetarian to Eat at Your Burger Joint

25 Nov

How do you get a lifelong vegetarian to eat at your burger joint? You offer a Foursquare special.

As a vegetarian, I generally wouldn’t seek out meat-centric restaurants, including burger spots or steakhouses. But occasionally I find a reason to stop by one. Sometimes that’s because I’ve heard they serve awesome veggie burgers; sometimes it’s because my carnivore friends drag me along; and sometimes it’s because I’ve found a deal for a particular restaurant.

While attending the Word of Mouth Marketing Association (WOMMA) Summit last week to speak on a panel, I was greeted with a “Special Here” note for the hotel I was staying at, the Paris Las Vegas Hotel & Casino. The special was a coupon for $5 off a meal at Le Burger Brasserie, one of the many in-casino restaurants.

My first reaction was to roll my eyes and ask “whhhhhyyyy meeeeee?” But I promptly recovered from my vegetarian angst and headed straight for the Total Rewards desk where the Foursquare app said I could pick up my coupon. Surely enough, the Total Rewards attendants knew what was up and handed over one lovely coupon, which I used within an hour.

See, that’s me below, happily (and blurrily, thanks to my iPhone’s dodgy camera) smiling next to one of the most scrumptious veggie burgers I’ve ever tasted. Added bonus: it’s about the size of a human head, so you definitely won’t go hungry.

I shared the meal with my colleague, Brian Dresher, who took that photo above for me.

Bottom Line: A simple Foursquare special lead a vegetarian into a burger joint. Not only did she bring herself, she drug her colleague along as well. And both had a great time. Kudos to the Paris Las Vegas social media team for staying ahead of the curve.

Brands on Gowalla

13 Jul

A while back, I wrote a post called Brands on Foursquare. It seems to have served the community well, so I decided to cover one of Foursquare’s top competitors, as well, Gowalla.

While at SxSWi 2010, there was an all-out battle between Foursquare and Gowalla. I’ll tell you straight out that I’m a huge Foursquare fan. I’m such a fan that despite all of the promotions that Gowalla ran at SxSW, I vowed to only check in via Foursquare the entire time. As of writing this post, I have 57 badges and over 1,200 checkins logged on Foursquare.

As a professional in the social media space, though, I have to draw the line. I finally downloaded the Gowalla iPhone app today and logged my first check in. There’s no return from here. Once I join a social platform, I’m in testing mode. So, folks, here it goes.

For my first research endeavor, I will curate a list of brands with brand pages on Gowalla. Enjoy and let me know if there are any missing in the list below. Thanks!

Austin 360

Austin American-Statesman

Chalkbot

CNN Money

Fort Worth, Texas

Livestrong

Longboards Ice Cream

National Geographic

Nets Basketball

NYC Media

Scottsdale, Arizona

Sierra Club

Snow.com (Vail Resorts)

University of Oklahoma

USA Today

Washington Post

Vote Now in the Fashion 2.0 Social Media Awards

28 Jan

My favorite online sample sale website, ideeli, has partnered with Style Coalition to create the Fashion 2.0 Social Media Awards. The goal is to measure the best of style influence online. They need your help determining which brands engaged you, moved you, and inspired you to shop, dress, and think in 2009. There are 7 fabulous categories to vote on- so check out the poll here!

Vote now for The Innovator Award, Fashion 2.0!

Twitter and Facebook Go (RED) for World AIDS Day

1 Dec
Above: Twitter’s (RED) look for Dec. 1st, World AIDS Day

Above: Twitter’s usual homepage, as of July 29, 2009

In support of World AIDS Day, Twitter and Facebook have gone (RED) for the day.

Facebook is running a campaign at facebook.com/joinred, where you can share the (RED) video, change your profile pic to a (RED) photo to support AIDS awareness, or shop (RED) products.

Twitter’s support is much more pervasive across the site, which is respectable. They replaced their usual homepage design with (RED) galore, including a red ribbon of text that implores users to “turn Twitter (RED)”. But how do we do that? Well, it says we can “follow @JoinRED to find out”! After visiting @JoinRED, I realized that there are three main ways to “turn Twitter red”:

1.) Use the hashtag #red
2.) Use the hashtag #laceupsavelives
3.) Turn tweets the color red

Above: If you use the hastags #red or #laceupsavelives, or tweet the word “red” your tweets turn red

Well, well, well! Get on it tweeters!

Even My Favorite Pizza Parlor is on Twitter

12 Oct
While visiting Artichoke Pizza this week, I noticed that they have really poured on the Twitter advertising since the last time I’ve been there. There was a beat-up white board outside the pizza shop, advertising their 32 ounce Bud beers (to stay or go – not quite sure if that’s actually legal…) along with their Twitter account, @ArtichokePizza. Inside, they had multiple pizza boxes imploring pizza-hungry customers to follow them on Twitter.
Well, I must say that it worked on me! I pulled out my phone, looked them up on Twitter and followed them on the spot! I wonder if they’re now taking orders by tweet!

Spin the Pen Revisited: Spin It to Win It

27 Sep

Last summer, my friend, Daniel McCoy, and I entered the Pentel Recycology Student Campaign of the Year contest, hosted by Alloy Media + Marketing. Our entry to the contest was called “Spin the Pen. Save the Planet.” Among our many campaign strategies, we utilized a Facebook group, YouTube page, Twitter page and website. We featured pen spinners JC and Xero spinning the Recycology products.

As winners of the contest, Daniel and I attended the John Caples Awards, were offered internships at Alloy Media + Marketing to further the Spin the Pen campaign, and received a lump-sum of $5,000 to split among ourselves and those who helped out, JC, Xero, and our cameraman, Josh. Great prizes, right?!

Unfortunately, I was unable to take the internship, but Daniel did a great job there. He continued the Spin the Pen campaign, but focused on the Pentel RSVP, a pen that many pen spinners consider to be the best pen to get started spinning with. I think that was a great move, as many spinners kept telling us that the Recycology products were too light and had too many protruding functions to spin.

His new campaign is called “Spin It to Win It“. The main video is shown above. Check out the website for a tutorial, an introduction to Xero (the featured spinner), and more. You can even upload your video for a chance to win $500! Here’s Xero’s entry:

My congratulations go out to Daniel and Xero! Great site, videos and campaign!!!

My First Time as Mayor!

9 Sep

Hooray! I just became a Mayor on Foursquare for the first time ever! It just so happens that I’m the mayor of Dean & Deluca – Times Building. I owe The New York Times for this great honor. If I didn’t work in this building, I wouldn’t be compelled to eat so many Two Little Red Hens chocolate cupcakes, supplied by Dean & Deluca, just downstairs! And thank you, Dean & Deluca for your existence. And Soraya Darabi for introducing me to Foursquare! Cheers to all!

Are You Sharing Too Much Online?

25 Aug

Being that I’m pretty active online, I’m always wondering if my social networks are conveying the best image to potential employers (and friends!). Today, I ran across a great blog post on the Doostang blog about “the professional downside of your online social life” that gave me a few tips about best practices.

If you’re worried about whether you’re sharing too much information about your personal life on your social networks, it’s worth a look!

My 1,000th Post on Twitter

4 Aug


Let’s celebrate! I just posted by 1,000 post on Twitter! Just wanted to get that on record. Ok. Go back to your normal lives now. Cheers!

The Best Social Media Presentation EVER!

4 Aug

I found the greated Social Media presentation today, by Marta Kagan. Kudos, girl!

Find the presentation here!

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