Familiar with the international speaking circuit, I’ve been invited to speak at top conferences in the social media, digital marketing and technology sectors. Here’s a sampling of my most recent engagements:
- SXSW (Austin, 2013)
More and more people are deciding to embrace a global way of living — no attachment to a specific city, apartment, job, daily routine. As I live the life of a professional vagabond of sorts, it was fitting that I join a panel along with three other world wanderers to discuss how we have destroyed our cubicles and made the world our offices.
- Public Relations Society of America (Kansas City, 2013)
As social media revolutionizes the way people communicate, publicists are increasingly turning to social channels to find and engage with journalists and the world at large. Entrepreneurs, too, are becoming more and more comfortable approaching journalists and managing their own PR. For journalists, this means an overflowing inbox and lots of confusing emails from strangers eager to stand out. Technology journalist and entrepreneur Erica Swallow will discuss the new rules for engaging journalists, in the world of social media and the age of the entrepreneur. She will highlight best practices for pitching and communicating with journalists in a world of overflowing inboxes.
- NYU Stern (New York, 2013)Entrepreneurship is on the rise, and social networks are helping entrepreneurs do everything needed to get their businesses going, from ideating, finding a co-founder, and hiring, to finding investors, managing stakeholders, getting press, and getting much-needed advice. I spoke with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on this topic, focusing on the many new and growing social networks for entrepreneurs.”
- Community Managers Meetup (New York, 2013)
After a panel discussion about discovering the business value in social analytics, I gave a brief, and apparently highly entertaining, presentation about five tools and resources I recommend for other community managers. An audience member captured a video of me explaining the first, Schmap’s Know Your Twitter Followers tool.
- SXSW (Austin, 2012)
The world of brand journalism is both controversial and ever-changing. I joined a panel including MarketingProfs Chief Content Officer Ann Handley, Twiter Editorial Director Karen Wickre and Eloqua Corporate Reporter Jesse Noyes to speak about how organizations are incorporating editorial practices and how journalists can make the shift.
- NYU Stern (New York, 2012)
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
- Mobile Marketing Strategies Summit (San Francisco, 2012)
Foursquare’s launch in 2009 set the stage for the mobilization of loyalty programs. While punch cards and scan cards still reign in use, mobile loyalty programs are popping up in a number of industries. I spoke to a group of mobile marketers about a number of mobile apps that can help mobilize their businesses’ loyalty programs.
- Technovation Challenge (New York, 2012)
As part of a 10-week program on developing Android apps, I taught a group of high school girls about presentation skills when pitching a product. The girls then went on to pitch their newly developed Android apps to a group of prestigious venture capitalists and angel investors.
- Social Media Strategies Summit (Las Vegas, 2012)
In response to the many question marks surrounding Google+ for businesses, I spoke about how small and medium-sized businesses are using Google+, highlighting the pros and cons of the platform for small businesses.
- Mediabistro Social Media 101 (Webinar, 2012)
Speaking with a group of beginner social media users, I presented on how users can optimize their LinkedIn profiles for attracting, building, and maintaining business connections.
- Mediabistro Social Media 101 (Webinar, 2012)
Presenting to a group of beginner social media users, I spoke on how to use LinkedIn and Google+ to build a personal and professional network.
- Social Media Strategies Summit (Chicago, 2012)
Big brands are making a splash on Google+. So, I provided a number of case studies on how brands are using the platform, incorporating details on the pros and cons of the platform from a business perspective and tips on how other businesses can learn from these corporate giants.
- Social Media Strategies Summit (Miami, 2012)
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. While only 1% of advertising dollars are dedicated towards reaching this market, some brands are on the right path. In this presentation, I presented a number of strategies for effectively reaching tech-savvy Hispanic communities in the United States.
- Skillshare Master Teacher Dinner (New York, 2012)
I joined a group of “Master Teachers” at Skillshare to learn about what they’re teaching on the platform, as well as to speak with them on how to promote their classes through social media and digital PR tactics.
- DFlash Girls in Tech Summer Camp (New York, 2011)
On a panel about women in tech, I gave my insights on breaking into the tech industry to a group of motivated 11-15 year-old girls from the Young Women’s Leadership Network charter school.
- WOMMA Summit (Las Vegas, 2010)
I spoke on a panel about the state of social media marketing. Moderated by Jeremiah Owyang (Altimeter Group Partner of Customer Strategy), the panel included Rick Murray (President of Edelman, Chicago), David J. Chamberlin (MSL New York’s SVP & Director of Issues and Crisis Management, North America), Stephanie Agresta (Weber Shandwick’s Managing Director of Social Media), and me. Check out this live blog of the event for details.
- Social Marketers Summit (Prague, 2010)
At a time when Facebook was practically the only social network being used in the Czech Republic, I spoke at the Social Marketers Summit in Prague about 10 emerging social platforms and how businesses are using them. My presentation was mentioned by Tomáš Hodboď on Česká Televize.
- Social Media Brasil (São Paulo, 2010)
Lending my advise as a tech journalist and former New York Times social media consultant, I spoke at Social Media Brasil, the largest social media conference in Brazil, on best practices for traditional media outlets on social media.
- Hackers and Founders Meetup (New York, 2010)
Contributing my experience as a tech journalist, I spoke on a panel at Dogpatch Labs about “Demystifying PR for Startups.” Moderated by Hackers and Founders co-organizer Dave Ambrose, this panel included Yipit founders Jame Moran and Vin Vacanti, SeatGeek Director of Communications Ben Kessler, Unigo founder Jordan Goldman, Business Insider reporter Nick Saint, VentureBeat mobile writer Devindra Hardawar, Rubenstein Communications Director of Digital Media Adam Isserlis and me.
- LIM College (New York, 2010)
Invited to speak with Professor Shelley Nicholas’s “Social Media and Mobile Marketing” class, I gave an introductory course on blogging, focusing on revenue streams and organizational structures.