About

Erica Swallow is the owner of Southern Swallow Productions, where she creates compelling tech, travel, wine and lifestyle content. Erica’s work has been published on Mashable, CNN, Forbes, Entrepreneur, USA Today, Business Insider, American Express OPEN Forum and Pursuitist, among other sites.

Erica is an international speaker, having most recently spoken at WOMMA Summit in Las Vegas, Social Marketers Summit in Prague and Social Media Brasil in São Paulo.

Previously, Erica managed supported content with Mashable and before that, helped develop and implement the social media marketing strategy for The New York Times. In 2008, she was chosen out of a pool of over 3,000 candidates to blog on CosmoGirl.com about her internship at Saatchi & Saatchi, where she managed a team to create an ad campaign for a non-profit of her choice.

Erica is a graduate of New York University Stern School of Business with a Bachelor of Science in International Business and Marketing. While at NYU she also studied Mandarin Chinese, studied abroad in Shanghai, China, and co-founded NYU China Care, a club that raises funds for disabled Chinese orphans. When she’s not tweeting, tumbling and blogging, she enjoys the finer things in life: friends, food, wine, chocolate, traveling and dancing.