On My Healthy Obsession with Peer-to-Peer Marketplaces

17 Nov

I seem to go through annual cycles of Internet obsessions.

In 2008, it was social communication platforms, like Twitter. In 2009, it was services that make microblogging easier, like Hootsuite and Ping.fm. In 2010, it was location-based mobile apps, like Foursquare and Gowalla. And this year, it’s social marketplaces.

The concept of “collaborative consumption,” also know as the “sharing economy,” completely enthralls me. The fact that I don’t need to book a hotel, buy a car or invest in a drill is amazing — instead, I can just borrow these things from regular people from my neighborhood or from around the globe for a small fee. Now, that’s something worth getting excited about.

So, what types of things can you collaboratively consume? The list goes on and on, but here’s a snapshot of some of the most interesting things you can find on social marketplaces:

Even more exciting is the potential for meeting awesome people via social marketplaces. You don’t get that experience with traditional marketplaces — Zipcar, I love you, but it’s just the truth.

I’ve hosted a number of guests on Airbnb (and have stayed in quite a few places as well); I teach a class on “PR for Startups” on Skillshare, and I’ve learned how to knit (see video above) and live rent-free in NYC; and I catsit for the fun of it via Sittercity.

Along the way, I’ve met some amazing people (Stefania in Catania, I’m talking to you!) and cats (Darcy, Yuki, Ernie and Sabi, you know you’re all the cat’s meow). What’s not to love?

The social economy is where it’s at for me this year, and I have a feeling it’s going to spill over into 2012. So, what was your tech obsession this year? Let me know in the comments below!

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14 Responses to “On My Healthy Obsession with Peer-to-Peer Marketplaces”

  1. Andrew Kinzer February 17, 2012 at 8:35 pm #

    Yup, love the peer-to-peer model. I recall folks at Startup Weekends pitching or building things around clothing or accessories. There’s one called MyDressAffair that I think is doing something like that for dresses.

    • ericaswallow February 18, 2012 at 12:07 am #

      Ooooo, wonderful! Hadn’t heard of that one! Thanks! Adding it to the list!

  2. Tableslice (@Tableslice) February 7, 2012 at 8:57 pm #

    Great story, thanks for sharing : )

    I noticed there was no category for food (only chefs). Tableslice is a marketplace for creating and sharing social experiences around food with friends and acquaintances. We’re launching soon. If you’d like early access to our private beta, let us know and we’ll include you.

    • ericaswallow February 7, 2012 at 9:03 pm #

      Would love to be invited to the beta. Sounds like fun and yumminess. You can probably guess my gmail address with amazing accuracy for the invite. :)

    • ericaswallow February 7, 2012 at 9:03 pm #

      Actually, just signed up. :)

      • Tableslice (@Tableslice) February 7, 2012 at 9:33 pm #

        Fantastic. We’ll add you to the top band of invites for early access to our private beta. We have a feeling you’re going to enjoy Tableslice, Cheers : )

      • ericaswallow February 7, 2012 at 9:39 pm #

        Awesome. Thanks!

  3. Justin Baker February 6, 2012 at 1:10 pm #

    Erica, if you’re listing parking, no one comes close to ParkWhiz.com. We parked over 15,000 customers for the Super Bowl yesterday and have parking options in over 30 major cities across the US. Check us out and let me know if you need any additional info.

    Thanks,
    Justin

    Marketing Manager
    ParkWhiz.com

    • ericaswallow February 6, 2012 at 2:03 pm #

      Congrats on the big day! And thanks for the heads up. I’m adding this to the list!

  4. Jaclyn November 30, 2011 at 7:43 pm #

    Woah, you just introduced me to some awesome new websites. I think I’ve just become obsessed with SkillShare… thank you!!!

  5. Lucy White November 27, 2011 at 7:27 am #

    Erica, my friend Benita Matofska launched The People Who Share as an aggregator for the sharing economy. They are building an ebay of sharing! check em out :)

  6. Daniel Cole November 20, 2011 at 9:08 pm #

    Very cool you get to try out so many of the collaborative consumptions sites living in NY. Just to add to your list, my startup ToolSpinner will be taking on the tool rental market for the DIY project type. Also for parking, ParkingPanda based in Baltimore. Keep it up!

    • ericaswallow November 22, 2011 at 1:06 pm #

      Cool, Daniel. Toolspinner sounds neat – definitely niche, but hey, when you need a tool, I bet it’s a great place to start! Nice work.

      Also, I added ParkingPanda to the list; thanks for the recommendation!

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