TOMS Shoes hosted a “Style Your Sole Party” at the 2010 Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas last week. At the party, conference attendees received a free pair of TOMS Shoes to decorate with whatever they’d like. Some of the supplies included stamps, spray paint, gem stones and markers.
With the help of Brian Dresher, Mike Blumenstein and Mike Jensen, I created a lovely pair of red TOMS with white polka dots. The methodology was all Blumenstein’s idea: glue gem stones on the shoes, spray paint them red, and then remove the gem stones. It worked!
What may be even more exciting, though, is the fact that the live graphic artist drew them in her depiction of the panel that day, as pictured below. Isn’t that lovely?