Is 41,667% of Daily Recommended Vitamin B12 Dangerous?

21 Jul

On a monthly basis, my marketing mentor, Kriti, hosts Idea-phile parties. During these parties, she takes us through a free-flowing process that facilitates idea-creation. Must admit, it’s pretty amazing.

Along with idea-facilitating activities, she also brings quality snack foods from Kraft (her previous employer) and PepsiCo (her current employer). Most exciting, these snacks are from all around the world!

From Nicaraguan Tang to Chinese Cheetos, I’m always amazed with the variety of snacks. This time, however, I was moved to blog about two particular snacks: Cheetos Horneados and Zipfizz energy drink mix.

First up: Cheetos Horneados… what’s going on with this packaging design? These chips are from Chile. Upon seeing the packaging, the Idea-phile party attendees assumed that the food inside must either be “nuts” or “spicy”. It certainly must be that eating these Cheetos is dangerous and/or harmful, at least for the male population.

(Turns out Cheetohs Horneados are just regular, cheesy Cheetos shaped like tennis balls and rackets. Interesting right?)

And for the second curiously odd snack food: Zipfizz energy drink mix
(At first, Zipfizz seems harmless. But take a look at the nutrition facts…)

(41,667% the daily recommended dose of Vitamin B12??? Is that lethal??? Note: Zipfizz is neither a Kraft nor PepsiCo product. It was used for competitive analysis!)
I love you, Kriti, but some of your snack foods are a bit freaky! :-P
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5 Responses to “Is 41,667% of Daily Recommended Vitamin B12 Dangerous?”

  1. bernadine kohrs May 7, 2011 at 9:23 pm #

    Are 5-hour energy drinks dangerous?

    • ericaswallow May 9, 2011 at 9:46 am #

      I’m not an expert on this, but I consulted the Wikipedia article for 5-hour Energy, and it says:

      “Addressing rumors that the high levels of B-group vitamins in 5-Hour Energy could be potentially dangerous, Chris Rosenbloom, RD, PhD, a professor of nutrition at Georgia State University in Atlanta remarked that “[i]n general, B vitamins aren’t toxic in large amounts. They’re water-soluble, which means they pass out of the body in urine. But high doses of B6 can cause nerve damage, tingling, and numbness in the arms and legs.” 5-Hour Energy, in fact, contains 2,000% of the recommended intake of B6.[5] However, note that combining energy drinks with alcohol consumption can lead to increased intoxication.”

  2. Calyson February 26, 2011 at 10:54 am #

    People who are health conscious can enjoy B12 benefits by using them as a food supplement and can maintain their health for long time. These supplements can be taken from the foods, pills or in the form of injections. Vitamin B12 along with other family members of B vitamins can helps to ensure the vital life of the human body. It is very good for healthy and active nervous system and is the best for the growth of DNA cells. It helps to form new red blood cells in the body. Another benefit is to maintain and retain the energy level of the body
    Reference:

    http://www.b12deficiency.org/vitamin-b12-deficiency-symptoms-and-signs/

  3. Dr. Rob D'Aquila August 25, 2009 at 8:55 pm #

    According to the University of Pittsburgh Medical Medical Center – “No symptoms of vitamin B12 toxicity have been reported.” Also, B12 is a water-soluble vitamin, and therefore excess should get flushed out of your system. Oral administration also may not allow for absorption of the full amount. You should consult a licensed physician if you have any health concerns regarding this or any other issue.
    Personally, I’d be more worried about the artificial sweetener “sucralose” (i.e.: Splenda).

    • ericaswallow August 25, 2009 at 9:12 pm #

      Wow, Dr D’Aquila, I am really amazed at your comment. Thank you for that information! Luckily, I didn’t consume any of it. Thanks for the note on sucralose, though. I didn’t know what that was called, but I do know that after eating things with artificial sweeteners, I get a slight headache sometimes. So, that can’t be good! Thanks a billion for this information, once again!

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