Continental Airlines: Work Hard. Fly Right.

30 Mar
Above: An NYC tour bus ad that I spotted in Astor Place.

Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.

Above: A news stand ad (at Lexington Ave and 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.

Above: An NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.

Above: Two NYC subway ad (at Lexington Ave – 53rd Street) for Continental Airlines.


Above: An NYC subway ad for Continental Airlines.

Above: An NYC tour but ad for Continental Airlines.

Above: An NYC Chinatown scaffolding ad for Continental Airlines

Above: Subway posters for Continental Airlines.

Above: Two taxi ads for Continental Airlines.

Above: An inventive use of newspaper space for a Continental Airlines ad in The New York Times National section on Tuesday, March 24, 2009.

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, March 31, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 14, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad in The New York Times Business section on Tuesday, April 21, 2009. (Size: 6 columns x 7 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 5 columns x 13.5 inches)

Above: A Continental Airlines ad honoring International Restaurant Week in The New York Times Dining section on Wednesday, April 15, 2009. (Size: 6 columns x 7 inches)

Everywhere I go these days, I see Continental Airlines’ ads, showcasing their worldwide destinations and unbeatable services. I’m not sure if it’s because I have the travel bug recently, or not… but I think they’re doing a pretty great job, regardless!

They could have one of the most integrated campaigns I’ve seen in a while. Everywhere I go, whether I’m walking on the street, reading the newspaper, or getting in the subway, I see their ads. I even see their ads online! Here are some of their recent online initiatives:


Above: Ads placed on Reuters.com with an embedded flight search feature.

Above: Continental Airlines ads on NYTimes.com.

Above: An ad targeted to Israeli-Americans and Jews that I found on SalutetoIsrael.com

And we can’t forget their “Take Away” commercial. They’re all pretty captivating and oh-so-true.

“Take Away”

“Clouds”

“Proud Parents”

“Free Time”

Makes me want to rush and and buy tickets to all of their worldly destinations! If only I had the time and money!

About these ads

4 Responses to “Continental Airlines: Work Hard. Fly Right.”

  1. Dan April 10, 2009 at 11:38 pm #

    Those Continental ads are taking a note from ads by The Economist: Simple ads with a witty and muscular line of copy. They also do a lot of great location-specific ads like the Continental tour-bus example.

    The copy-editor to these ads probably has the best job in the world.

  2. Dan April 10, 2009 at 11:38 pm #

    Those Continental ads are taking a note from ads by The Economist: Simple ads with a witty and muscular line of copy. They also do a lot of great location-specific ads like the Continental tour-bus example.

    The copy-editor to these ads probably has the best job in the world.

  3. Weily March 30, 2009 at 2:10 am #

    Don’t you want to meet the people who wrote them?! I do. We’d have so much fun!

  4. Weily March 30, 2009 at 2:10 am #

    Don’t you want to meet the people who wrote them?! I do. We’d have so much fun!

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